--- title: "Aquaphor: search popularity worldwide" description: "A healing ointment and baby skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aquaphor" publisher: "Brandwave" --- # Aquaphor: search popularity worldwide A healing ointment and baby skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aquaphor - **Owned by**: Beiersdorf - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among baby skincare brands**: 27.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby skincare brands | 2 | 27.7% | 845K | | Lip care brands | 1 | 55.8% | 823K | - [Baby skincare brands](/demand/global-en/categories/baby-skincare-brands) - [Lip care brands](/demand/global-en/categories/lip-care-brands) ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aquaphor is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aveeno Baby | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mustela | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Johnson's Baby | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Aquaphor | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Weleda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy?": 1. CeraVe, 2. Aquaphor - Asked ChatGPT "What are the best baby skincare brands?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela, 4. Aquaphor - Asked ChatGPT "What's the best baby skincare brand for sensitive skin?": 1. CeraVe, 2. Aveeno Baby, 3. Mustela - Searched Google, AI Overview "baby eczema cream": 1. Aquaphor, 2. Aveeno Baby, 3. CeraVe - Searched Google, AI Overview "baby skincare brands": 1. Johnson's Baby, 2. Mustela, 3. CeraVe, 4. Aveeno Baby Not named in any answer: Weleda and Gaia Skin Naturals. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Aquaphor changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aquaphor worldwide held steady at 845K. - Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide increased from 24.5% to 27.7%. - Across the 12 months ending September 2026, Aquaphor’s share of searches among baby skincare brands worldwide peaked at 29.1% in December 2025 and was lowest at 24.5% in October 2025. - Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide increased from 48.2% to 55.8%. - Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide peaked at 59.1% in June 2026 and was lowest at 44.8% in December 2025. ## How did search popularity change for baby skincare brands worldwide in September 2026? - In September 2026, Aquaphor gained share of searches among baby skincare brands worldwide, from 24.9% to 27.7%. - In September 2026, Mustela gained share of searches among baby skincare brands worldwide, from 12.8% to 13.9%. - In September 2026, Weleda gained share of searches among baby skincare brands worldwide, from 6.7% to 7.5%. - In September 2026, CeraVe lost share of searches among baby skincare brands worldwide, from 54% to 49.2%. - Estimated monthly branded searches for Aveeno Baby worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for Johnson's Baby worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## How did search popularity change for lip care brands worldwide in September 2026? - In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches. - In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%. - In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%. - ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026. - Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. - Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby skincare brands | 845K | 24.5% | 2 | | Nov 2025 | Baby skincare brands | 1M | 28.1% | 2 | | Dec 2025 | Baby skincare brands | 1M | 29.1% | 2 | | Jan 2026 | Baby skincare brands | 1M | 28% | 2 | | Feb 2026 | Baby skincare brands | 845K | 24.8% | 2 | | Mar 2026 | Baby skincare brands | 845K | 24.6% | 2 | | Apr 2026 | Baby skincare brands | 845K | 24.6% | 2 | | May 2026 | Baby skincare brands | 845K | 24.6% | 2 | | Jun 2026 | Baby skincare brands | 845K | 24.6% | 2 | | Jul 2026 | Baby skincare brands | 845K | 24.9% | 2 | | Aug 2026 | Baby skincare brands | 845K | 24.9% | 2 | | Sep 2026 | Baby skincare brands | 845K | 27.7% | 2 | | Oct 2025 | Lip care brands | 823K | 48.2% | 1 | | Nov 2025 | Lip care brands | 1M | 44.9% | 1 | | Dec 2025 | Lip care brands | 1M | 44.8% | 1 | | Jan 2026 | Lip care brands | 1M | 49.7% | 1 | | Feb 2026 | Lip care brands | 823K | 50.6% | 1 | | Mar 2026 | Lip care brands | 823K | 51.5% | 1 | | Apr 2026 | Lip care brands | 823K | 54.3% | 1 | | May 2026 | Lip care brands | 823K | 55.1% | 1 | | Jun 2026 | Lip care brands | 823K | 59.1% | 1 | | Jul 2026 | Lip care brands | 823K | 57.1% | 1 | | Aug 2026 | Lip care brands | 823K | 57.1% | 1 | | Sep 2026 | Lip care brands | 823K | 55.8% | 1 | ## How are Aquaphor’s branded searches counted? Brandwave collects information about searches that people make online using Aquaphor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aquaphor” - “aquaphor baby” ## Which baby skincare brands compete with Aquaphor? - [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/aquaphor-vs-cerave - [Mustela](/demand/global-en/brands/mustela): Head-to-head: /demand/global-en/compare/aquaphor-vs-mustela - [Weleda](/demand/global-en/brands/weleda): Head-to-head: /demand/global-en/compare/aquaphor-vs-weleda - [Aveeno Baby](/demand/global-en/brands/aveeno-baby): Head-to-head: /demand/global-en/compare/aquaphor-vs-aveeno-baby - [Gaia Skin Naturals](/demand/global-en/brands/gaia-skin-naturals): Head-to-head: /demand/global-en/compare/aquaphor-vs-gaia-skin-naturals - [Johnson's Baby](/demand/global-en/brands/johnsons-baby) ## Who owns Aquaphor? Aquaphor is owned by Beiersdorf. Brandwave does not track any other brands owned by Beiersdorf. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Aquaphor? Aquaphor is owned by Beiersdorf. Brandwave does not track any other brands owned by Beiersdorf. ## Cite this page Brandwave. "Aquaphor: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aquaphor This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aquaphor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.