--- title: "Applitools: search popularity worldwide" description: "Applitools does visual testing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/applitools" publisher: "Brandwave" --- # Applitools: search popularity worldwide Applitools does visual testing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Applitools - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI testing tools**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI testing tools | 5 | 1.4% | 3.6K | | Visual regression testing tools | 2 | 5.5% | 3.6K | - [AI testing tools](/demand/global-en/categories/ai-testing-tools) - [Visual regression testing tools](/demand/global-en/categories/visual-regression-testing-tools) ## How has branded search demand for Applitools changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Applitools worldwide fell from 6.6K to 3.6K. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide decreased from 2% to 1.4%. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide peaked at 3.6% in January 2026 and was lowest at 1.4% in August 2026. - Across the 11 months ending August 2026, Applitools fell from 4th to 5th among AI testing tools worldwide. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide decreased from 8% to 5.5%. - Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide peaked at 16.4% in January 2026 and was lowest at 5.5% in August 2026. ## How did search popularity change for AI testing tools worldwide in August 2026? - In August 2026, Meticulous gained estimated Share of Search among AI testing tools worldwide, from 91.8% to 92.8%. - In August 2026, QA Wolf rose from 5th to 4th among AI testing tools worldwide. - In August 2026, Applitools fell from 4th to 5th among AI testing tools worldwide. - Estimated monthly branded searches for Testim worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026. - Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. ## How did search popularity change for visual regression testing tools worldwide in August 2026? - In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%. - In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%. - Estimated monthly branded searches for BackstopJS worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI testing tools | 6.6K | 2% | 4 | | Nov 2025 | AI testing tools | 6.6K | 2% | 4 | | Dec 2025 | AI testing tools | 6.6K | 2.4% | 4 | | Jan 2026 | AI testing tools | 14.8K | 3.6% | 2 | | Feb 2026 | AI testing tools | 8.1K | 2.9% | 4 | | Mar 2026 | AI testing tools | 8.1K | 2.4% | 4 | | Apr 2026 | AI testing tools | 8.1K | 2.9% | 4 | | May 2026 | AI testing tools | 5.4K | 2% | 4 | | Jun 2026 | AI testing tools | 4.4K | 1.6% | 5 | | Jul 2026 | AI testing tools | 4.4K | 1.6% | 4 | | Aug 2026 | AI testing tools | 3.6K | 1.4% | 5 | | Sep 2026 | AI testing tools | — | — | — | | Oct 2025 | Visual regression testing tools | 6.6K | 8% | 2 | | Nov 2025 | Visual regression testing tools | 6.6K | 8% | 2 | | Dec 2025 | Visual regression testing tools | 6.6K | 8.1% | 2 | | Jan 2026 | Visual regression testing tools | 14.8K | 16.4% | 2 | | Feb 2026 | Visual regression testing tools | 8.1K | 11.5% | 2 | | Mar 2026 | Visual regression testing tools | 8.1K | 9.6% | 2 | | Apr 2026 | Visual regression testing tools | 8.1K | 11.5% | 2 | | May 2026 | Visual regression testing tools | 5.4K | 9.6% | 2 | | Jun 2026 | Visual regression testing tools | 4.4K | 6.7% | 2 | | Jul 2026 | Visual regression testing tools | 4.4K | 8% | 2 | | Aug 2026 | Visual regression testing tools | 3.6K | 5.5% | 2 | | Sep 2026 | Visual regression testing tools | — | — | — | ## How is Applitools measured? Brandwave collects information about searches that people make online using Applitools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “applitools” ## Which AI testing tools compete with Applitools? - [Meticulous](/demand/global-en/brands/meticulous): Head-to-head: /demand/global-en/compare/applitools-vs-meticulous - [Mabl](/demand/global-en/brands/mabl): Head-to-head: /demand/global-en/compare/applitools-vs-mabl - [Testim](/demand/global-en/brands/testim): Head-to-head: /demand/global-en/compare/applitools-vs-testim - [QA Wolf](/demand/global-en/brands/qa-wolf): Head-to-head: /demand/global-en/compare/applitools-vs-qa-wolf ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Applitools: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/applitools This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/applitools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.