---
title: "Apple Watch: search popularity and Share of Search worldwide"
description: "Apple Watch makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-watch"
publisher: "Brandwave"
---

# Apple Watch: search popularity and Share of Search worldwide

Apple Watch makes smartwatches or fitness trackers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple Watch
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among smartwatch brands**: 48.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smartwatch brands | 1 | 48.6% | 7.5M |

- [Smartwatch brands](/demand/global-en/categories/smartwatch-brands)

## How has branded search demand for Apple Watch changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Watch worldwide held steady at 7.5M.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide decreased from 55.8% to 48.6%.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide peaked at 57.6% in December 2025 and was lowest at 44.4% in May 2026.

## How did search popularity change for smartwatch brands worldwide in August 2026?

- In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
- In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
- In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
- In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartwatch brands | 7.5M | 55.8% | 1 |
| Nov 2025 | Smartwatch brands | 9.1M | 56% | 1 |
| Dec 2025 | Smartwatch brands | 9.1M | 57.6% | 1 |
| Jan 2026 | Smartwatch brands | 7.5M | 52.6% | 1 |
| Feb 2026 | Smartwatch brands | 6.1M | 52.5% | 1 |
| Mar 2026 | Smartwatch brands | 6.1M | 48.6% | 1 |
| Apr 2026 | Smartwatch brands | 6.1M | 48.1% | 1 |
| May 2026 | Smartwatch brands | 6.1M | 44.4% | 1 |
| Jun 2026 | Smartwatch brands | 6.1M | 46% | 1 |
| Jul 2026 | Smartwatch brands | 6.1M | 47.1% | 1 |
| Aug 2026 | Smartwatch brands | 7.5M | 48.6% | 1 |
| Sep 2026 | Smartwatch brands | — | — | — |

## How is Apple Watch measured?

Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple watch”

## Which smartwatch brands compete with Apple Watch?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/apple-watch-vs-garmin
- [Fitbit](/demand/global-en/brands/fitbit): Head-to-head: /demand/global-en/compare/apple-watch-vs-fitbit
- [Amazfit](/demand/global-en/brands/amazfit): Head-to-head: /demand/global-en/compare/amazfit-vs-apple-watch
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/apple-watch-vs-samsung

## Who owns Apple Watch?

Apple Watch is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple Watch?

Apple Watch is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

## Cite this page

Brandwave. "Apple Watch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apple-watch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-watch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.