--- title: "Apple Vision Pro: search popularity worldwide" description: "Apple Vision Pro makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-vision-pro" publisher: "Brandwave" --- # Apple Vision Pro: search popularity worldwide Apple Vision Pro makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Vision Pro - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among VR headset brands**: 27.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | VR headset brands | 2 | 27.8% | 368K | - [VR headset brands](/demand/global-en/categories/vr-headset-brands) ## How has branded search demand for Apple Vision Pro changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Vision Pro worldwide fell from 550K to 368K. - Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide decreased from 34% to 27.8%. - Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide peaked at 34% in October 2025 and was lowest at 20.2% in December 2025. - Across the 12 months ending September 2026, Apple Vision Pro fell from 1st to 2nd among VR headset brands worldwide. ## How did search popularity change for VR headset brands worldwide in September 2026? - In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search. - In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%. - In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%. - PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026. - Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | VR headset brands | 550K | 34% | 1 | | Nov 2025 | VR headset brands | 450K | 25.3% | 2 | | Dec 2025 | VR headset brands | 368K | 20.2% | 3 | | Jan 2026 | VR headset brands | 450K | 29.1% | 2 | | Feb 2026 | VR headset brands | 368K | 29.3% | 2 | | Mar 2026 | VR headset brands | 368K | 27.3% | 2 | | Apr 2026 | VR headset brands | 301K | 24.1% | 3 | | May 2026 | VR headset brands | 301K | 24% | 3 | | Jun 2026 | VR headset brands | 301K | 26.9% | 2 | | Jul 2026 | VR headset brands | 246K | 22.1% | 3 | | Aug 2026 | VR headset brands | 301K | 24.1% | 3 | | Sep 2026 | VR headset brands | 368K | 27.8% | 2 | ## How is Apple Vision Pro measured? Brandwave collects information about searches that people make online using Apple Vision Pro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple vision pro” ## Which VR headset brands compete with Apple Vision Pro? - [Pico](/demand/global-en/brands/pico): Head-to-head: /demand/global-en/compare/apple-vision-pro-vs-pico - [Meta Quest](/demand/global-en/brands/meta-quest): Head-to-head: /demand/global-en/compare/apple-vision-pro-vs-meta-quest - [PlayStation VR2](/demand/global-en/brands/playstation-vr2): Head-to-head: /demand/global-en/compare/apple-vision-pro-vs-playstation-vr2 - [HTC Vive](/demand/global-en/brands/htc-vive): Head-to-head: /demand/global-en/compare/apple-vision-pro-vs-htc-vive ## Who owns Apple Vision Pro? Apple Vision Pro is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Vision Pro? Apple Vision Pro is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide. ## Cite this page Brandwave. "Apple Vision Pro: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-vision-pro This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-vision-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.