--- title: "Apple TV: search popularity and Share of Search worldwide" description: "Apple TV is a streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-tv" publisher: "Brandwave" --- # Apple TV: search popularity and Share of Search worldwide Apple TV is a streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple TV - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among streaming services**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 4 | 5.2% | 6.1M | | Video streaming devices | 1 | 40.2% | 6.1M | | Streaming search engines | 1 | 62.6% | 6.1M | - [Streaming services](/demand/global-en/categories/streaming-services) - [Video streaming devices](/demand/global-en/categories/video-streaming-devices) - [Streaming search engines](/demand/global-en/categories/streaming-search-engines) ## How has branded search demand for Apple TV changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apple TV worldwide rose from 5M to 6.1M. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide increased from 4.2% to 5.2%. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide peaked at 5.2% in August 2026 and was lowest at 3.6% in February 2026. - Across the 11 months ending August 2026, Apple TV rose from 5th to 4th among streaming services worldwide. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide increased from 31.9% to 40.2%. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among video streaming devices worldwide peaked at 40.2% in August 2026 and was lowest at 31.5% in February 2026. - Across the 11 months ending August 2026, Apple TV rose from 2nd to 1st among video streaming devices worldwide. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide increased from 57.8% to 62.6%. - Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide peaked at 64.5% in November 2025 and was lowest at 55.7% in July 2026. ## How did search popularity change for streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%. - In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%. - In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%. - Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## How did search popularity change for video streaming devices worldwide in August 2026? - In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%. - In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%. - In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%. - Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026. ## How did search popularity change for streaming search engines worldwide in August 2026? - In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%. - In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%. - In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%. - Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026. - Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 5M | 4.2% | 5 | | Nov 2025 | Streaming services | 6.1M | 5.1% | 4 | | Dec 2025 | Streaming services | 6.1M | 4.4% | 4 | | Jan 2026 | Streaming services | 5M | 3.6% | 5 | | Feb 2026 | Streaming services | 4.1M | 3.6% | 5 | | Mar 2026 | Streaming services | 5M | 4.2% | 5 | | Apr 2026 | Streaming services | 5M | 4.3% | 4 | | May 2026 | Streaming services | 5M | 4.3% | 4 | | Jun 2026 | Streaming services | 5M | 4.4% | 4 | | Jul 2026 | Streaming services | 5M | 4.4% | 4 | | Aug 2026 | Streaming services | 6.1M | 5.2% | 4 | | Sep 2026 | Streaming services | — | — | — | | Oct 2025 | Video streaming devices | 5M | 31.9% | 2 | | Nov 2025 | Video streaming devices | 6.1M | 35.9% | 2 | | Dec 2025 | Video streaming devices | 6.1M | 36.4% | 2 | | Jan 2026 | Video streaming devices | 5M | 31.8% | 2 | | Feb 2026 | Video streaming devices | 4.1M | 31.5% | 2 | | Mar 2026 | Video streaming devices | 5M | 32.4% | 2 | | Apr 2026 | Video streaming devices | 5M | 36.5% | 2 | | May 2026 | Video streaming devices | 5M | 36.6% | 2 | | Jun 2026 | Video streaming devices | 5M | 35.6% | 2 | | Jul 2026 | Video streaming devices | 5M | 35.7% | 2 | | Aug 2026 | Video streaming devices | 6.1M | 40.2% | 1 | | Sep 2026 | Video streaming devices | — | — | — | | Oct 2025 | Streaming search engines | 5M | 57.8% | 1 | | Nov 2025 | Streaming search engines | 6.1M | 64.5% | 1 | | Dec 2025 | Streaming search engines | 6.1M | 62.2% | 1 | | Jan 2026 | Streaming search engines | 5M | 59.6% | 1 | | Feb 2026 | Streaming search engines | 4.1M | 59.7% | 1 | | Mar 2026 | Streaming search engines | 5M | 60% | 1 | | Apr 2026 | Streaming search engines | 5M | 59.6% | 1 | | May 2026 | Streaming search engines | 5M | 57.3% | 1 | | Jun 2026 | Streaming search engines | 5M | 60.1% | 1 | | Jul 2026 | Streaming search engines | 5M | 55.7% | 1 | | Aug 2026 | Streaming search engines | 6.1M | 62.6% | 1 | | Sep 2026 | Streaming search engines | — | — | — | ## How is Apple TV measured? Brandwave collects information about searches that people make online using Apple TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple tv” ## Which streaming services compete with Apple TV? - [Netflix](/demand/global-en/brands/netflix): Head-to-head: /demand/global-en/compare/apple-tv-vs-netflix - [Disney+](/demand/global-en/brands/disney-plus): Head-to-head: /demand/global-en/compare/apple-tv-vs-disney-plus - [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video): Head-to-head: /demand/global-en/compare/amazon-prime-video-vs-apple-tv - [Hulu](/demand/global-en/brands/hulu): Head-to-head: /demand/global-en/compare/apple-tv-vs-hulu - [Max](/demand/global-en/brands/max): Head-to-head: /demand/global-en/compare/apple-tv-vs-max ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Apple TV: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apple-tv This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.