--- title: "Apple Screen Time: search popularity worldwide" description: "Screen Time is Apple's built-in parental control and screen use feature. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-screen-time" publisher: "Brandwave" --- # Apple Screen Time: search popularity worldwide Screen Time is Apple's built-in parental control and screen use feature. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Screen Time - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among parental control apps**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Parental control apps | 5 | 2.1% | 9.9K | - [Parental control apps](/demand/global-en/categories/parental-control-apps) ## Top parental control apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Screen Time appeared in all five answers. Apple Screen Time is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qustodio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Screen Time | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Family Link | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Norton | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Net Nanny | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kidslox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about parental control apps - Asked ChatGPT "Which parental control app should I use?": 1. Google Family Link, 2. Qustodio, 3. Bark, 4. Apple Screen Time - Asked ChatGPT "What are the best parental control apps?": 1. Qustodio, 2. Bark, 3. Apple Screen Time, 4. Google Family Link, 5. Net Nanny - Asked ChatGPT "What's the best parental control app for managing a teenager's phone?": 1. Qustodio, 2. Bark, 3. Apple Screen Time, 4. Google Family Link - Searched Google, AI Overview "parental control app": 1. Apple Screen Time, 2. Google Family Link, 3. Bark, 4. Qustodio, 5. Net Nanny - Searched Google, AI Overview "best parental control app": 1. Qustodio, 2. Bark, 3. Norton, 4. Apple Screen Time, 5. Google Family Link Not named in any answer: Kidslox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Apple Screen Time changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Screen Time worldwide rose from 6.6K to 9.9K. - Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide increased from 1.5% to 2.1%. - Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide peaked at 4.6% in April 2026 and was lowest at 1.5% in October 2025. - Across the 12 months ending September 2026, Apple Screen Time rose from 7th to 5th among parental control apps worldwide. ## How did search popularity change for parental control apps worldwide in September 2026? - In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 62.3% to 64.6%. - In September 2026, Qustodio gained share of searches among parental control apps worldwide, from 22.8% to 23.6%. - In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%. - In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.5% to 4.8%. - Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.77% in September 2026. - In September 2026, Kidslox rose from 5th to 4th among parental control apps worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Parental control apps | 6.6K | 1.5% | 7 | | Nov 2025 | Parental control apps | 12.1K | 2.3% | 4 | | Dec 2025 | Parental control apps | 12.1K | 2.1% | 5 | | Jan 2026 | Parental control apps | 14.8K | 2.7% | 4 | | Feb 2026 | Parental control apps | 18.1K | 3.8% | 4 | | Mar 2026 | Parental control apps | 22.2K | 4.6% | 4 | | Apr 2026 | Parental control apps | 22.2K | 4.6% | 4 | | May 2026 | Parental control apps | 18.1K | 4.3% | 4 | | Jun 2026 | Parental control apps | 6.6K | 1.7% | 5 | | Jul 2026 | Parental control apps | 6.6K | 1.5% | 5 | | Aug 2026 | Parental control apps | 22.2K | 4.6% | 4 | | Sep 2026 | Parental control apps | 9.9K | 2.1% | 5 | ## How are Apple Screen Time’s branded searches counted? Brandwave collects information about searches that people make online using Apple Screen Time’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple screen time” ## Which parental control apps compete with Apple Screen Time? - [Google Family Link](/demand/global-en/brands/google-family-link) - [Qustodio](/demand/global-en/brands/qustodio): Head-to-head: /demand/global-en/compare/apple-screen-time-vs-qustodio - [Bark](/demand/global-en/brands/bark): Head-to-head: /demand/global-en/compare/apple-screen-time-vs-bark - [Kidslox](/demand/global-en/brands/kidslox): Head-to-head: /demand/global-en/compare/apple-screen-time-vs-kidslox - [Norton](/demand/global-en/brands/norton): Head-to-head: /demand/global-en/compare/apple-screen-time-vs-norton - [Net Nanny](/demand/global-en/brands/net-nanny): Head-to-head: /demand/global-en/compare/apple-screen-time-vs-net-nanny ## Who owns Apple Screen Time? Apple Screen Time is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and Xcode Cloud, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 36 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Screen Time? Apple Screen Time is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and Xcode Cloud, owned by the same company, worldwide. ## Cite this page Brandwave. "Apple Screen Time: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-screen-time This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-screen-time. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.