---
title: "Apple Podcasts: search popularity and Share of Search worldwide"
description: "Apple Podcasts is a podcast or radio app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-podcasts"
publisher: "Brandwave"
---

# Apple Podcasts: search popularity and Share of Search worldwide

Apple Podcasts is a podcast or radio app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple Podcasts
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among podcast apps**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Podcast apps | 2 | 0.36% | 201K |

- [Podcast apps](/demand/global-en/categories/podcast-apps)

## How has branded search demand for Apple Podcasts changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Podcasts worldwide held steady at 201K.
- Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast apps worldwide held steady, from 0.29% to 0.36%.

## How did search popularity change for podcast apps worldwide in August 2026?

- Estimated monthly branded searches for Castbox worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Spotify worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.
- Estimated monthly branded searches for Pocket Casts worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Podcast apps | 201K | 0.29% | 2 |
| Nov 2025 | Podcast apps | 201K | 0.29% | 2 |
| Dec 2025 | Podcast apps | 201K | 0.29% | 2 |
| Jan 2026 | Podcast apps | 246K | 0.36% | 2 |
| Feb 2026 | Podcast apps | 201K | 0.36% | 2 |
| Mar 2026 | Podcast apps | 201K | 0.29% | 2 |
| Apr 2026 | Podcast apps | 201K | 0.29% | 2 |
| May 2026 | Podcast apps | 201K | 0.29% | 2 |
| Jun 2026 | Podcast apps | 201K | 0.29% | 2 |
| Jul 2026 | Podcast apps | 165K | 0.3% | 2 |
| Aug 2026 | Podcast apps | 201K | 0.36% | 2 |
| Sep 2026 | Podcast apps | — | — | — |

## How is Apple Podcasts measured?

Brandwave collects information about searches that people make online using Apple Podcasts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple podcasts”

## Which podcast apps compete with Apple Podcasts?

- [Spotify](/demand/global-en/brands/spotify): Head-to-head: /demand/global-en/compare/apple-podcasts-vs-spotify
- [Overcast](/demand/global-en/brands/overcast): Head-to-head: /demand/global-en/compare/apple-podcasts-vs-overcast
- [Pocket Casts](/demand/global-en/brands/pocket-casts): Head-to-head: /demand/global-en/compare/apple-podcasts-vs-pocket-casts
- [Castbox](/demand/global-en/brands/castbox): Head-to-head: /demand/global-en/compare/apple-podcasts-vs-castbox

## Who owns Apple Podcasts?

Apple Podcasts is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple Podcasts?

Apple Podcasts is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

## Cite this page

Brandwave. "Apple Podcasts: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apple-podcasts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-podcasts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.