---
title: "Apple Maps: search popularity and Share of Search worldwide"
description: "Apple Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-maps"
publisher: "Brandwave"
---

# Apple Maps: search popularity and Share of Search worldwide

Apple Maps is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple Maps
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among navigation apps**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Navigation apps | 4 | 0.36% | 673K |

- [Navigation apps](/demand/global-en/categories/navigation-apps)

## How has branded search demand for Apple Maps changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Maps worldwide held steady at 673K.
- Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among navigation apps worldwide held steady at 0.36%.

## How did search popularity change for navigation apps worldwide in August 2026?

- In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.
- In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Navigation apps | 673K | 0.36% | 4 |
| Nov 2025 | Navigation apps | 673K | 0.36% | 4 |
| Dec 2025 | Navigation apps | 450K | 0.29% | 4 |
| Jan 2026 | Navigation apps | 673K | 0.36% | 4 |
| Feb 2026 | Navigation apps | 823K | 0.53% | 4 |
| Mar 2026 | Navigation apps | 823K | 0.43% | 4 |
| Apr 2026 | Navigation apps | 673K | 0.36% | 4 |
| May 2026 | Navigation apps | 673K | 0.36% | 4 |
| Jun 2026 | Navigation apps | 673K | 0.36% | 4 |
| Jul 2026 | Navigation apps | 550K | 0.29% | 5 |
| Aug 2026 | Navigation apps | 673K | 0.36% | 4 |
| Sep 2026 | Navigation apps | — | — | — |

## How is Apple Maps measured?

Brandwave collects information about searches that people make online using Apple Maps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple maps”

## Which navigation apps compete with Apple Maps?

- [Google Maps](/demand/global-en/brands/google-maps): Head-to-head: /demand/global-en/compare/apple-maps-vs-google-maps
- [Waze](/demand/global-en/brands/waze): Head-to-head: /demand/global-en/compare/apple-maps-vs-waze
- [MapQuest](/demand/global-en/brands/mapquest): Head-to-head: /demand/global-en/compare/apple-maps-vs-mapquest
- [TomTom](/demand/global-en/brands/tomtom): Head-to-head: /demand/global-en/compare/apple-maps-vs-tomtom

## Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

## Cite this page

Brandwave. "Apple Maps: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apple-maps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-maps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.