--- title: "Apple Mail: search popularity worldwide" description: "Apple Mail is the email app built into Apple devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-mail" publisher: "Brandwave" --- # Apple Mail: search popularity worldwide Apple Mail is the email app built into Apple devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Mail - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among email clients**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Email clients | 2 | 9.2% | 135K | - [Email clients](/demand/global-en/categories/email-clients) ## Top email clients in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Mail appeared in all five answers. Apple Mail is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Outlook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Mail | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thunderbird | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Proton Mail | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Superhuman | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Airmail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Newton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email clients - Asked ChatGPT "Which email client should I use?": 1. Microsoft Outlook, 2. Apple Mail, 3. Proton Mail, 4. Thunderbird - Asked ChatGPT "What are the best email clients?": 1. Microsoft Outlook, 2. Thunderbird, 3. Apple Mail, 4. Spark, 5. Proton Mail, 6. Superhuman - Asked ChatGPT "What's the best email client for daily email management?": 1. Spark, 2. Microsoft Outlook, 3. Thunderbird, 4. Apple Mail, 5. Superhuman - Searched Google, AI Overview "email client": 1. Thunderbird, 2. Microsoft Outlook, 3. Spark, 4. Apple Mail - Searched Google, AI Overview "best email app": 1. Microsoft Outlook, 2. Apple Mail, 3. Spark, 4. Proton Mail, 5. Superhuman Not named in any answer: Airmail and Newton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Apple Mail changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Mail worldwide fell from 165K to 135K. - Across the 12 months ending September 2026, Apple Mail’s share of searches among email clients worldwide increased from 7.8% to 9.2%. - Across the 12 months ending September 2026, Apple Mail’s share of searches among email clients worldwide peaked at 11% in December 2025 and was lowest at 7.6% in April 2026. ## How did search popularity change for email clients worldwide in September 2026? - In September 2026, Spark overtook Thunderbird and Superhuman to rank 3rd among email clients worldwide, with 2.8% of the searches. - In September 2026, Microsoft Outlook lost share of searches among email clients worldwide, from 83.8% to 83.1%. - Estimated monthly branded searches for Proton Mail worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026. - Estimated monthly branded searches for Superhuman worldwide rose 15.6% over 12 measured months, from 23.4K to 27K in September 2026. - Estimated monthly branded searches for Airmail worldwide fell 33.2% over 12 measured months, from 22.3K to 14.9K in September 2026. - Estimated monthly branded searches for Thunderbird worldwide fell 30% over 12 measured months, from 41.6K to 29.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Email clients | 165K | 7.8% | 2 | | Nov 2025 | Email clients | 165K | 9.3% | 2 | | Dec 2025 | Email clients | 165K | 11% | 2 | | Jan 2026 | Email clients | 165K | 9.2% | 2 | | Feb 2026 | Email clients | 135K | 7.8% | 2 | | Mar 2026 | Email clients | 135K | 7.7% | 2 | | Apr 2026 | Email clients | 110K | 7.6% | 2 | | May 2026 | Email clients | 110K | 7.7% | 2 | | Jun 2026 | Email clients | 110K | 7.7% | 2 | | Jul 2026 | Email clients | 110K | 9.2% | 2 | | Aug 2026 | Email clients | 135K | 9.3% | 2 | | Sep 2026 | Email clients | 135K | 9.2% | 2 | ## How are Apple Mail’s branded searches counted? Brandwave collects information about searches that people make online using Apple Mail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple mail” ## Which email clients compete with Apple Mail? - [Microsoft Outlook](/demand/global-en/brands/microsoft-outlook): Head-to-head: /demand/global-en/compare/apple-mail-vs-microsoft-outlook - [Spark](/demand/global-en/brands/spark-email): Head-to-head: /demand/global-en/compare/apple-mail-vs-spark-email - [Thunderbird](/demand/global-en/brands/thunderbird): Head-to-head: /demand/global-en/compare/apple-mail-vs-thunderbird - [Superhuman](/demand/global-en/brands/superhuman): Head-to-head: /demand/global-en/compare/apple-mail-vs-superhuman - [Airmail](/demand/global-en/brands/airmail): Head-to-head: /demand/global-en/compare/airmail-vs-apple-mail - [Newton](/demand/global-en/brands/newton-mail) - [Proton Mail](/demand/global-en/brands/proton-mail) ## Who owns Apple Mail? Apple Mail is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple Screen Time, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and Xcode Cloud, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 36 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Mail? Apple Mail is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple Screen Time, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and Xcode Cloud, owned by the same company, worldwide. ## Cite this page Brandwave. "Apple Mail: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-mail This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.