---
title: "Apple MacBook: search popularity worldwide"
description: "Apple MacBook is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-macbook"
publisher: "Brandwave"
---

# Apple MacBook: search popularity worldwide

Apple MacBook is a laptop brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple MacBook
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among laptop brands**: 49.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laptop brands | 1 | 49.4% | 5.5M |

- [Laptop brands](/demand/global-en/categories/laptop-brands)

## How has branded search demand for Apple MacBook changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple MacBook worldwide rose from 4.5M to 5.5M.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide increased from 43.9% to 49.4%.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide peaked at 54.7% in March 2026 and was lowest at 42.1% in November 2025.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
- In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
- In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laptop brands | 4.5M | 43.9% | 1 |
| Nov 2025 | Laptop brands | 4.6M | 42.1% | 1 |
| Dec 2025 | Laptop brands | 4.5M | 44.5% | 1 |
| Jan 2026 | Laptop brands | 4.5M | 43.9% | 1 |
| Feb 2026 | Laptop brands | 4.5M | 47% | 1 |
| Mar 2026 | Laptop brands | 6.8M | 54.7% | 1 |
| Apr 2026 | Laptop brands | 4.5M | 48.7% | 1 |
| May 2026 | Laptop brands | 4.5M | 48.9% | 1 |
| Jun 2026 | Laptop brands | 4.6M | 45.5% | 1 |
| Jul 2026 | Laptop brands | 4.5M | 46.4% | 1 |
| Aug 2026 | Laptop brands | 5.5M | 49.4% | 1 |
| Sep 2026 | Laptop brands | — | — | — |

## How is Apple MacBook measured?

Brandwave collects information about searches that people make online using Apple MacBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple macbook”
- “macbook”

## Which laptop brands compete with Apple MacBook?

- [Lenovo](/demand/global-en/brands/lenovo): Head-to-head: /demand/global-en/compare/apple-macbook-vs-lenovo
- [ASUS](/demand/global-en/brands/asus): Head-to-head: /demand/global-en/compare/apple-macbook-vs-asus
- [Dell](/demand/global-en/brands/dell): Head-to-head: /demand/global-en/compare/apple-macbook-vs-dell
- [HP](/demand/global-en/brands/hp): Head-to-head: /demand/global-en/compare/apple-macbook-vs-hp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Apple MacBook: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-macbook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-macbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.