--- title: "iWork: search popularity worldwide" description: "Apple’s office suite of Pages, Numbers and Keynote. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-iwork" publisher: "Brandwave" --- # iWork: search popularity worldwide Apple’s office suite of Pages, Numbers and Keynote. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iWork - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among office suites**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Office suites | 7 | 0.23% | 27.1K | - [Office suites](/demand/global-en/categories/office-suites) ## Top office suites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iWork was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iWork is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft 365 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Workspace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LibreOffice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | iWork | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | ONLYOFFICE | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Zoho Workplace | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | WPS Office | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about office suites - Asked ChatGPT "Which office suite should I use?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. iWork - Asked ChatGPT "What are the best office suites?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. ONLYOFFICE, 5. iWork, 6. Zoho Workplace - Asked ChatGPT "What's the best office suite for document and spreadsheet work?": 1. Microsoft 365, 2. Google Workspace, 3. LibreOffice, 4. iWork - Searched Google, AI Overview "productivity suite": 1. Microsoft 365 - Searched Google, AI Overview "free office suite": 1. LibreOffice, 2. Google Workspace, 3. Microsoft 365 Not named in any answer: WPS Office. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for iWork changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for iWork worldwide held steady at 27.1K. - Across the 12 months ending September 2026, iWork’s share of searches among office suites worldwide held steady, from 0.21% to 0.23%. ## How did search popularity change for office suites worldwide in September 2026? - In September 2026, Microsoft 365 gained share of searches among office suites worldwide, from 58.7% to 63.2%. - In September 2026, Google Workspace lost share of searches among office suites worldwide, from 17.6% to 15.5%. - In September 2026, LibreOffice lost share of searches among office suites worldwide, from 14.4% to 12.7%. - In September 2026, WPS Office lost share of searches among office suites worldwide, from 6.5% to 5.7%. - Estimated monthly branded searches for ONLYOFFICE worldwide rose 49.8% over 12 measured months, from 201K to 301K in September 2026. - Estimated monthly branded searches for Zoho Workplace worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Office suites | 27.1K | 0.21% | 7 | | Nov 2025 | Office suites | 27.1K | 0.21% | 7 | | Dec 2025 | Office suites | 27.1K | 0.25% | 7 | | Jan 2026 | Office suites | 33.1K | 0.28% | 7 | | Feb 2026 | Office suites | 33.1K | 0.28% | 6 | | Mar 2026 | Office suites | 27.1K | 0.23% | 7 | | Apr 2026 | Office suites | 27.1K | 0.23% | 7 | | May 2026 | Office suites | 22.2K | 0.19% | 7 | | Jun 2026 | Office suites | 22.2K | 0.22% | 7 | | Jul 2026 | Office suites | 22.2K | 0.25% | 7 | | Aug 2026 | Office suites | 22.2K | 0.21% | 7 | | Sep 2026 | Office suites | 27.1K | 0.23% | 7 | ## How are iWork’s branded searches counted? Brandwave collects information about searches that people make online using iWork’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iwork” ## Which office suites compete with iWork? - [Microsoft 365](/demand/global-en/brands/microsoft-365) - [Google Workspace](/demand/global-en/brands/google-workspace): Head-to-head: /demand/global-en/compare/apple-iwork-vs-google-workspace - [LibreOffice](/demand/global-en/brands/libreoffice): Head-to-head: /demand/global-en/compare/apple-iwork-vs-libreoffice - [WPS Office](/demand/global-en/brands/wps-office): Head-to-head: /demand/global-en/compare/apple-iwork-vs-wps-office - [ONLYOFFICE](/demand/global-en/brands/onlyoffice): Head-to-head: /demand/global-en/compare/apple-iwork-vs-onlyoffice - [Zoho Workplace](/demand/global-en/brands/zoho-workplace): Head-to-head: /demand/global-en/compare/apple-iwork-vs-zoho-workplace ## Who owns iWork? iWork is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 34 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns iWork? iWork is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. ## Cite this page Brandwave. "iWork: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-iwork This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-iwork. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.