---
title: "Apple iPhone: search popularity and Share of Search worldwide"
description: "Apple iPhone is a smartphone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-iphone"
publisher: "Brandwave"
---

# Apple iPhone: search popularity and Share of Search worldwide

Apple iPhone is a smartphone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple iPhone
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among smartphone brands**: 3.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smartphone brands | 2 | 3.9% | 17.1M |

- [Smartphone brands](/demand/global-en/categories/smartphone-brands)

## How has branded search demand for Apple iPhone changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Apple iPhone worldwide rose from 14.1M to 17.1M.
- Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide increased from 3.2% to 3.9%.

## How did search popularity change for smartphone brands worldwide in August 2026?

- Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.
- Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartphone brands | 14.1M | 3.2% | 2 |
| Nov 2025 | Smartphone brands | 14.1M | 3.2% | 2 |
| Dec 2025 | Smartphone brands | 14.2M | 3.2% | 2 |
| Jan 2026 | Smartphone brands | 14.2M | 3.2% | 2 |
| Feb 2026 | Smartphone brands | 14.2M | 3.9% | 2 |
| Mar 2026 | Smartphone brands | 17.1M | 3.9% | 2 |
| Apr 2026 | Smartphone brands | 14.1M | 3.2% | 2 |
| May 2026 | Smartphone brands | 17.1M | 3.9% | 2 |
| Jun 2026 | Smartphone brands | 17.1M | 3.9% | 2 |
| Jul 2026 | Smartphone brands | 17.1M | 3.9% | 2 |
| Aug 2026 | Smartphone brands | 17.1M | 3.9% | 2 |
| Sep 2026 | Smartphone brands | — | — | — |

## How is Apple iPhone measured?

Brandwave collects information about searches that people make online using Apple iPhone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple iphone”
- “iphone”

## Which smartphone brands compete with Apple iPhone?

- [Google](/demand/global-en/brands/google): Head-to-head: /demand/global-en/compare/apple-iphone-vs-google
- [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/apple-iphone-vs-xiaomi
- [OPPO](/demand/global-en/brands/oppo): Head-to-head: /demand/global-en/compare/apple-iphone-vs-oppo
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/apple-iphone-vs-samsung

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Apple iPhone: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apple-iphone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-iphone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.