--- title: "Apple Books: search popularity worldwide" description: "Apple Books is a reading app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apple-books" publisher: "Brandwave" --- # Apple Books: search popularity worldwide Apple Books is a reading app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple Books - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among reading apps**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Reading apps | 7 | 1.3% | 74K | - [Reading apps](/demand/global-en/categories/reading-apps) ## Top reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple Books was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Books is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kindle | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Teach Your Monster to Read | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Apple Books | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Reading Eggs | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Duolingo ABC | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | The StoryGraph | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Hooked on Phonics | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Epic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reading apps - Asked ChatGPT "Which reading app should I use?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What are the best reading apps?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What's the best reading app for early literacy?": 1. Teach Your Monster to Read, 2. Duolingo ABC, 3. Reading Eggs - Searched Google, AI Overview "reading apps": 1. Libby, 2. Kindle, 3. Apple Books - Searched Google, AI Overview "learn to read app": 1. Teach Your Monster to Read, 2. Reading Eggs, 3. Hooked on Phonics Not named in any answer: Epic and Raz-Kids. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Apple Books changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple Books worldwide fell from 90.5K to 74K. - Across the 12 months ending September 2026, Apple Books fell from 6th to 7th among reading apps worldwide. ## How did search popularity change for reading apps worldwide in September 2026? - In September 2026, Epic overtook Libby to rank 2nd among reading apps worldwide, with 11.5% of the searches. - In September 2026, Raz-Kids gained share of searches among reading apps worldwide, from 4.8% to 7.7%. - In September 2026, Reading Eggs gained share of searches among reading apps worldwide, from 7.2% to 9.4%. - In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%. - In September 2026, Libby lost share of searches among reading apps worldwide, from 10.7% to 9.4%. - In September 2026, Duolingo ABC rose from 10th to 9th among reading apps worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Reading apps | 90.5K | 1.5% | 6 | | Nov 2025 | Reading apps | 74K | 1.1% | 6 | | Dec 2025 | Reading apps | 74K | 1.3% | 6 | | Jan 2026 | Reading apps | 90.5K | 1.4% | 6 | | Feb 2026 | Reading apps | 74K | 1.3% | 6 | | Mar 2026 | Reading apps | 90.5K | 1.6% | 6 | | Apr 2026 | Reading apps | 74K | 1.4% | 6 | | May 2026 | Reading apps | 74K | 1.4% | 7 | | Jun 2026 | Reading apps | 60.5K | 1.2% | 7 | | Jul 2026 | Reading apps | 60.5K | 1.3% | 6 | | Aug 2026 | Reading apps | 74K | 1.4% | 7 | | Sep 2026 | Reading apps | 74K | 1.3% | 7 | ## How are Apple Books’ branded searches counted? Brandwave collects information about searches that people make online using Apple Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple books” ## Which reading apps compete with Apple Books? - [Kindle](/demand/global-en/brands/kindle) - [Epic](/demand/global-en/brands/epic) - [Libby](/demand/global-en/brands/libby) - [Reading Eggs](/demand/global-en/brands/reading-eggs): Head-to-head: /demand/global-en/compare/apple-books-vs-reading-eggs - [Raz-Kids](/demand/global-en/brands/raz-kids): Head-to-head: /demand/global-en/compare/apple-books-vs-raz-kids - [Hooked on Phonics](/demand/global-en/brands/hooked-on-phonics): Head-to-head: /demand/global-en/compare/apple-books-vs-hooked-on-phonics - [Teach Your Monster to Read](/demand/global-en/brands/teach-your-monster-to-read): Head-to-head: /demand/global-en/compare/apple-books-vs-teach-your-monster-to-read - [Duolingo ABC](/demand/global-en/brands/duolingo-abc): Head-to-head: /demand/global-en/compare/apple-books-vs-duolingo-abc - [The StoryGraph](/demand/global-en/brands/the-storygraph) ## Who owns Apple Books? Apple Books is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 34 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple Books? Apple Books is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iWork, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. ## Cite this page Brandwave. "Apple Books: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-books This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-books. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.