---
title: "Apple AirTag: search popularity worldwide"
description: "Apple AirTag makes pet GPS trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apple-airtag"
publisher: "Brandwave"
---

# Apple AirTag: search popularity worldwide

Apple AirTag makes pet GPS trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apple AirTag
- **Owned by**: Apple
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among pet GPS tracker brands**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet GPS tracker brands | 2 | 8.2% | 301K |

- [Pet GPS tracker brands](/demand/global-en/categories/pet-gps-trackers)

## How has branded search demand for Apple AirTag changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Apple AirTag worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide decreased from 11.7% to 8.2%.
- Across the 12 months ending September 2026, Apple AirTag’s estimated Share of Search among pet GPS tracker brands worldwide peaked at 13.9% in January 2026 and was lowest at 8.2% in April 2026.

## How did search popularity change for pet GPS tracker brands worldwide in September 2026?

- In September 2026, Garmin gained estimated Share of Search among pet GPS tracker brands worldwide, from 89.6% to 91.2%.
- In September 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands worldwide, from 9.8% to 8.2%.
- Estimated monthly branded searches for Fi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet GPS tracker brands | 368K | 11.7% | 2 |
| Nov 2025 | Pet GPS tracker brands | 450K | 11.7% | 2 |
| Dec 2025 | Pet GPS tracker brands | 450K | 11.7% | 2 |
| Jan 2026 | Pet GPS tracker brands | 550K | 13.9% | 2 |
| Feb 2026 | Pet GPS tracker brands | 301K | 9.8% | 2 |
| Mar 2026 | Pet GPS tracker brands | 368K | 9.8% | 2 |
| Apr 2026 | Pet GPS tracker brands | 301K | 8.2% | 2 |
| May 2026 | Pet GPS tracker brands | 450K | 11.7% | 2 |
| Jun 2026 | Pet GPS tracker brands | 450K | 11.7% | 2 |
| Jul 2026 | Pet GPS tracker brands | 450K | 11.7% | 2 |
| Aug 2026 | Pet GPS tracker brands | 450K | 9.8% | 2 |
| Sep 2026 | Pet GPS tracker brands | 301K | 8.2% | 2 |

## How is Apple AirTag measured?

Brandwave collects information about searches that people make online using Apple AirTag’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apple airtag”

## Which pet GPS tracker brands compete with Apple AirTag?

- [Garmin](/demand/global-en/brands/garmin): Head-to-head: /demand/global-en/compare/apple-airtag-vs-garmin
- [Fi](/demand/global-en/brands/fi-dog-collar): Head-to-head: /demand/global-en/compare/apple-airtag-vs-fi-dog-collar
- [Tractive](/demand/global-en/brands/tractive): Head-to-head: /demand/global-en/compare/apple-airtag-vs-tractive

## Who owns Apple AirTag?

Apple AirTag is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.

- [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apple AirTag?

Apple AirTag is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.

## Cite this page

Brandwave. "Apple AirTag: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apple-airtag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apple-airtag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.