--- title: "Apollo.io: search popularity and Share of Search worldwide" description: "A sales intelligence and engagement platform with a B2B contact database and email sequencing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/apollo-io" publisher: "Brandwave" --- # Apollo.io: search popularity and Share of Search worldwide A sales intelligence and engagement platform with a B2B contact database and email sequencing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apollo.io - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among B2B sales intelligence platforms**: 39.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B sales intelligence platforms | 1 | 39.4% | 272K | | Cold email and sales engagement platforms | 1 | 64.2% | 272K | - [B2B sales intelligence platforms](/demand/global-en/categories/b2b-sales-intelligence-platforms) - [Cold email and sales engagement platforms](/demand/global-en/categories/cold-email-and-sales-engagement-platforms) ## How has branded search demand for Apollo.io changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Apollo.io worldwide rose from 191K to 272K. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide increased from 26.6% to 39.4%. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among B2B sales intelligence platforms worldwide peaked at 40.8% in April 2026 and was lowest at 26.6% in October 2025. - Across the 11 months ending August 2026, Apollo.io rose from 3rd to 1st among B2B sales intelligence platforms worldwide. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 47.5% to 64.2%. - Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 64.4% in April 2026 and was lowest at 47.5% in October 2025. ## How did search popularity change for B2B sales intelligence platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among B2B sales intelligence platforms worldwide, from 35% to 39.4%. - In August 2026, ZoomInfo lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 32% to 29.5%. - In August 2026, Lusha lost estimated Share of Search among B2B sales intelligence platforms worldwide, from 25.9% to 24%. - In August 2026, Clay rose from 5th to 4th among B2B sales intelligence platforms worldwide. - In August 2026, Cognism fell from 4th to 5th among B2B sales intelligence platforms worldwide. ## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%. - In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%. - In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%. - In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%. - In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%. - Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B sales intelligence platforms | 191K | 26.6% | 3 | | Nov 2025 | B2B sales intelligence platforms | 224K | 32.4% | 1 | | Dec 2025 | B2B sales intelligence platforms | 185K | 30.7% | 2 | | Jan 2026 | B2B sales intelligence platforms | 226K | 30.5% | 2 | | Feb 2026 | B2B sales intelligence platforms | 226K | 30.2% | 2 | | Mar 2026 | B2B sales intelligence platforms | 333K | 36.4% | 1 | | Apr 2026 | B2B sales intelligence platforms | 396K | 40.8% | 1 | | May 2026 | B2B sales intelligence platforms | 328K | 39.1% | 1 | | Jun 2026 | B2B sales intelligence platforms | 273K | 34.8% | 1 | | Jul 2026 | B2B sales intelligence platforms | 273K | 35% | 1 | | Aug 2026 | B2B sales intelligence platforms | 272K | 39.4% | 1 | | Sep 2026 | B2B sales intelligence platforms | — | — | — | | Oct 2025 | Cold email and sales engagement platforms | 191K | 47.5% | 1 | | Nov 2025 | Cold email and sales engagement platforms | 224K | 52.7% | 1 | | Dec 2025 | Cold email and sales engagement platforms | 185K | 54.7% | 1 | | Jan 2026 | Cold email and sales engagement platforms | 226K | 54.9% | 1 | | Feb 2026 | Cold email and sales engagement platforms | 226K | 52.7% | 1 | | Mar 2026 | Cold email and sales engagement platforms | 333K | 60.3% | 1 | | Apr 2026 | Cold email and sales engagement platforms | 396K | 64.4% | 1 | | May 2026 | Cold email and sales engagement platforms | 328K | 62.8% | 1 | | Jun 2026 | Cold email and sales engagement platforms | 273K | 59.2% | 1 | | Jul 2026 | Cold email and sales engagement platforms | 273K | 59.2% | 1 | | Aug 2026 | Cold email and sales engagement platforms | 272K | 64.2% | 1 | | Sep 2026 | Cold email and sales engagement platforms | — | — | — | ## How is Apollo.io measured? Brandwave collects information about searches that people make online using Apollo.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apollo extension chrome” - “apollo io” - “apollo io app” - “apollo io chrome extension” - “apollo io cost” - “apollo io crm” - “apollo io email” - “apollo io extension” - “apollo io extension chrome” - “apollo io extension download” - “apollo io extension for chrome” - “apollo io pricing” - “apollo lead generation” - “Apollo.io” - “apollo.io b2b sales intelligence” - “apollo.io pricing” - “apollo.io sales intelligence” - “app apollo io” - “appapollo io” - “io apollo” - “www apollo io” ## Which B2B sales intelligence platforms compete with Apollo.io? - [ZoomInfo](/demand/global-en/brands/zoominfo): Head-to-head: /demand/global-en/compare/apollo-io-vs-zoominfo - [Lusha](/demand/global-en/brands/lusha): Head-to-head: /demand/global-en/compare/apollo-io-vs-lusha - [Clay](/demand/global-en/brands/clay): Head-to-head: /demand/global-en/compare/apollo-io-vs-clay - [Cognism](/demand/global-en/brands/cognism): Head-to-head: /demand/global-en/compare/apollo-io-vs-cognism ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Apollo.io: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/apollo-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apollo-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.