---
title: "APM: search popularity worldwide"
description: "APM is project management body. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apm-certification"
publisher: "Brandwave"
---

# APM: search popularity worldwide

APM is project management body. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: APM
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among project management certifications**: 11.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Project management certifications | 4 | 11.1% | 5.4K |

- [Project management certifications](/demand/global-en/categories/project-management-certifications)

## How has branded search demand for APM changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for APM worldwide fell from 8.1K to 5.4K.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide decreased from 12.3% to 11.1%.
- Across the 11 months ending August 2026, APM’s estimated Share of Search among project management certifications worldwide peaked at 12.3% in October 2025 and was lowest at 9.3% in January 2026.

## How did search popularity change for project management certifications worldwide in August 2026?

- Estimated monthly branded searches for Axelos worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.
- Estimated monthly branded searches for EXIN worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
- Estimated monthly branded searches for APM worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Scrum Alliance worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for PRINCE2 worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for PMI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Project management certifications | 8.1K | 12.3% | 4 |
| Nov 2025 | Project management certifications | 6.6K | 10.3% | 4 |
| Dec 2025 | Project management certifications | 5.4K | 10.3% | 4 |
| Jan 2026 | Project management certifications | 6.6K | 9.3% | 4 |
| Feb 2026 | Project management certifications | 6.6K | 11.1% | 4 |
| Mar 2026 | Project management certifications | 6.6K | 11.1% | 4 |
| Apr 2026 | Project management certifications | 6.6K | 11.1% | 4 |
| May 2026 | Project management certifications | 5.4K | 10.6% | 4 |
| Jun 2026 | Project management certifications | 5.4K | 10.7% | 4 |
| Jul 2026 | Project management certifications | 5.4K | 11.1% | 4 |
| Aug 2026 | Project management certifications | 5.4K | 11.1% | 4 |
| Sep 2026 | Project management certifications | — | — | — |

## How is APM measured?

Brandwave collects information about searches that people make online using APM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apm project management”

## Which project management certifications compete with APM?

- [Scrum Alliance](/demand/global-en/brands/scrum-alliance): Head-to-head: /demand/global-en/compare/apm-certification-vs-scrum-alliance
- [PRINCE2](/demand/global-en/brands/prince2): Head-to-head: /demand/global-en/compare/apm-certification-vs-prince2
- [PMI](/demand/global-en/brands/pmi): Head-to-head: /demand/global-en/compare/apm-certification-vs-pmi
- [EXIN](/demand/global-en/brands/exin): Head-to-head: /demand/global-en/compare/apm-certification-vs-exin
- [Axelos](/demand/global-en/brands/axelos): Head-to-head: /demand/global-en/compare/apm-certification-vs-axelos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "APM: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apm-certification

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apm-certification. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.