---
title: "Apache APISIX: search popularity worldwide"
description: "An open-source API gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/apache-apisix"
publisher: "Brandwave"
---

# Apache APISIX: search popularity worldwide

An open-source API gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Apache APISIX
- **Owned by**: Apache Software Foundation
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among API gateways**: 12.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| API gateways | 4 | 12.4% | 9K |

- [API gateways](/demand/global-en/categories/api-gateways)

## Top API gateways in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apache APISIX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apache APISIX is the third most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kong | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| AWS API Gateway | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Apache APISIX | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Azure API Management | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Apigee | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tyk | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Zuplo | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| KrakenD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about API gateways

- Asked ChatGPT "Which API gateway should I use?": 1. AWS API Gateway, 2. Kong, 3. Azure API Management, 4. Apigee
- Asked ChatGPT "What are the best API gateways?": 1. Kong, 2. AWS API Gateway, 3. Apigee, 4. Azure API Management, 5. Tyk, 6. Apache APISIX, 7. Zuplo
- Asked ChatGPT "What's the best API gateway for backend teams?": 1. Kong, 2. AWS API Gateway, 3. Apache APISIX, 4. Zuplo
- Searched Google, AI Overview "api gateways": 1. AWS API Gateway, 2. Kong
- Searched Google, AI Overview "api gateway for microservices": 1. Kong, 2. Apache APISIX, 3. Tyk, 4. AWS API Gateway, 5. Azure API Management, 6. Apigee

Not named in any answer: KrakenD.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Apache APISIX changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Apache APISIX worldwide fell from 10.5K to 9K.
- Across the 12 months ending September 2026, Apache APISIX’s share of searches among API gateways worldwide increased from 9.7% to 12.4%.
- Across the 12 months ending September 2026, Apache APISIX’s share of searches among API gateways worldwide peaked at 13.7% in July 2026 and was lowest at 9.7% in October 2025.
- Across the 12 months ending September 2026, Apache APISIX rose from 5th to 4th among API gateways worldwide.

## How did search popularity change for API gateways worldwide in September 2026?

- Estimated monthly branded searches for Kong worldwide fell 51.3% over 12 measured months, from 11.7K to 5.7K in September 2026.
- Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
- Estimated monthly branded searches for AWS API Gateway worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Azure API Management worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Apigee worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Zuplo worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | API gateways | 10.5K | 9.7% | 5 |
| Nov 2025 | API gateways | 10.5K | 11.1% | 4 |
| Dec 2025 | API gateways | 10.5K | 12.1% | 4 |
| Jan 2026 | API gateways | 10.5K | 11.3% | 4 |
| Feb 2026 | API gateways | 9K | 10% | 4 |
| Mar 2026 | API gateways | 11K | 11.4% | 4 |
| Apr 2026 | API gateways | 10.5K | 11.7% | 4 |
| May 2026 | API gateways | 10.5K | 11.7% | 4 |
| Jun 2026 | API gateways | 11K | 12.9% | 4 |
| Jul 2026 | API gateways | 11K | 13.7% | 4 |
| Aug 2026 | API gateways | 9K | 12.4% | 4 |
| Sep 2026 | API gateways | 9K | 12.4% | 4 |

## How are Apache APISIX’s branded searches counted?

Brandwave collects information about searches that people make online using Apache APISIX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “apache apisix”
- “apisix”

## Which API gateways compete with Apache APISIX?

- [Apigee](/demand/global-en/brands/apigee): Head-to-head: /demand/global-en/compare/apache-apisix-vs-apigee
- [Tyk](/demand/global-en/brands/tyk): Head-to-head: /demand/global-en/compare/apache-apisix-vs-tyk
- [AWS API Gateway](/demand/global-en/brands/aws-api-gateway): Head-to-head: /demand/global-en/compare/apache-apisix-vs-aws-api-gateway
- [Azure API Management](/demand/global-en/brands/azure-api-management): Head-to-head: /demand/global-en/compare/apache-apisix-vs-azure-api-management
- [Kong](/demand/global-en/brands/kong-inc): Head-to-head: /demand/global-en/compare/apache-apisix-vs-kong-inc
- [KrakenD](/demand/global-en/brands/krakend)
- [Zuplo](/demand/global-en/brands/zuplo)

## Who owns Apache APISIX?

Apache APISIX is owned by Apache Software Foundation. Brandwave also tracks Apache Airflow and Apache Pulsar, owned by the same company, worldwide.

- [Apache Software Foundation](/demand/global-en/companies/apache-software-foundation): Owns 3 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Apache APISIX?

Apache APISIX is owned by Apache Software Foundation. Brandwave also tracks Apache Airflow and Apache Pulsar, owned by the same company, worldwide.

## Cite this page

Brandwave. "Apache APISIX: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/apache-apisix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/apache-apisix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
