---
title: "Antipodes: search popularity worldwide"
description: "Antipodes is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/antipodes"
publisher: "Brandwave"
---

# Antipodes: search popularity worldwide

Antipodes is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Antipodes
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among skincare brands**: 0.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 18 | 0.8% | 90.5K |

- [Skincare brands](/demand/global-en/categories/skincare-brands)

## How has branded search demand for Antipodes changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Antipodes worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Antipodes’ estimated Share of Search among skincare brands worldwide held steady, from 0.93% to 0.8%.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.
- In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.9% to 10.8%.
- In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
- In September 2026, Clinique gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
- In September 2026, La Roche-Posay lost estimated Share of Search among skincare brands worldwide, from 18.1% to 16.2%.
- In September 2026, CeraVe lost estimated Share of Search among skincare brands worldwide, from 14.8% to 13.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 110K | 0.93% | 18 |
| Nov 2025 | Skincare brands | 110K | 0.71% | 18 |
| Dec 2025 | Skincare brands | 90.5K | 0.68% | 18 |
| Jan 2026 | Skincare brands | 90.5K | 0.67% | 18 |
| Feb 2026 | Skincare brands | 90.5K | 0.75% | 18 |
| Mar 2026 | Skincare brands | 110K | 0.78% | 18 |
| Apr 2026 | Skincare brands | 90.5K | 0.65% | 18 |
| May 2026 | Skincare brands | 90.5K | 0.68% | 18 |
| Jun 2026 | Skincare brands | 90.5K | 0.74% | 18 |
| Jul 2026 | Skincare brands | 90.5K | 0.76% | 18 |
| Aug 2026 | Skincare brands | 90.5K | 0.73% | 18 |
| Sep 2026 | Skincare brands | 90.5K | 0.8% | 18 |

## How is Antipodes measured?

Brandwave collects information about searches that people make online using Antipodes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “antipodes”

## Which skincare brands compete with Antipodes?

- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [CeraVe](/demand/global-en/brands/cerave)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon)
- [Clinique](/demand/global-en/brands/clinique)
- [Bioderma](/demand/global-en/brands/bioderma)
- [Kiehl's](/demand/global-en/brands/kiehl-s)
- [Laneige](/demand/global-en/brands/laneige)
- [SkinCeuticals](/demand/global-en/brands/skinceuticals)
- [Medik8](/demand/global-en/brands/medik8)
- [COSRX](/demand/global-en/brands/cosrx)
- [Dermalogica](/demand/global-en/brands/dermalogica)
- [SKIN1004](/demand/global-en/brands/skin1004): Head-to-head: /demand/global-en/compare/antipodes-vs-skin1004
- [Trilogy](/demand/global-en/brands/trilogy): Head-to-head: /demand/global-en/compare/antipodes-vs-trilogy
- [Drunk Elephant](/demand/global-en/brands/drunk-elephant): Head-to-head: /demand/global-en/compare/antipodes-vs-drunk-elephant
- [The INKEY List](/demand/global-en/brands/the-inkey-list): Head-to-head: /demand/global-en/compare/antipodes-vs-the-inkey-list
- [Paula's Choice](/demand/global-en/brands/paula-s-choice): Head-to-head: /demand/global-en/compare/antipodes-vs-paula-s-choice

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Antipodes: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/antipodes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/antipodes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.