--- title: "Ansible: search popularity and Share of Search worldwide" description: "Ansible is infrastructure automation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ansible" publisher: "Brandwave" --- # Ansible: search popularity and Share of Search worldwide Ansible is infrastructure automation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ansible - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among infrastructure as code tools**: 33.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Infrastructure as code tools | 2 | 33.4% | 110K | | Configuration management platforms | 1 | 85.7% | 110K | - [Infrastructure as code tools](/demand/global-en/categories/infrastructure-as-code-tools) - [Configuration management platforms](/demand/global-en/categories/configuration-management-platforms) ## How has branded search demand for Ansible changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ansible worldwide fell from 165K to 110K. - Across the 11 months ending August 2026, Ansible’s estimated Share of Search among infrastructure as code tools worldwide peaked at 33.4% in June 2026 and was lowest at 29% in July 2026. - Across the 11 months ending August 2026, Ansible’s estimated Share of Search among configuration management platforms worldwide decreased from 87.4% to 85.7%. - Across the 11 months ending August 2026, Ansible’s estimated Share of Search among configuration management platforms worldwide peaked at 87.4% in October 2025 and was lowest at 84.1% in April 2026. ## How did search popularity change for infrastructure as code tools worldwide in August 2026? - In August 2026, Ansible gained estimated Share of Search among infrastructure as code tools worldwide, from 29% to 33.4%. - In August 2026, Terraform lost estimated Share of Search among infrastructure as code tools worldwide, from 64.9% to 61%. - In August 2026, Chef rose from 5th to 4th among infrastructure as code tools worldwide. - In August 2026, Puppet fell from 4th to 5th among infrastructure as code tools worldwide. - Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. ## How did search popularity change for configuration management platforms worldwide in August 2026? - In August 2026, Ansible gained estimated Share of Search among configuration management platforms worldwide, from 84.8% to 85.7%. - In August 2026, Salt lost estimated Share of Search among configuration management platforms worldwide, from 3.4% to 2.3%. - In August 2026, Chef rose from 5th to 4th among configuration management platforms worldwide. - In August 2026, Puppet fell from 4th to 5th among configuration management platforms worldwide. - Estimated monthly branded searches for Rundeck worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Infrastructure as code tools | 165K | 33.4% | 2 | | Nov 2025 | Infrastructure as code tools | 135K | 33% | 2 | | Dec 2025 | Infrastructure as code tools | 135K | 33% | 2 | | Jan 2026 | Infrastructure as code tools | 135K | 33% | 2 | | Feb 2026 | Infrastructure as code tools | 135K | 33% | 2 | | Mar 2026 | Infrastructure as code tools | 165K | 33.4% | 2 | | Apr 2026 | Infrastructure as code tools | 135K | 33% | 2 | | May 2026 | Infrastructure as code tools | 135K | 33.4% | 2 | | Jun 2026 | Infrastructure as code tools | 135K | 33.4% | 2 | | Jul 2026 | Infrastructure as code tools | 110K | 29% | 2 | | Aug 2026 | Infrastructure as code tools | 110K | 33.4% | 2 | | Sep 2026 | Infrastructure as code tools | — | — | — | | Oct 2025 | Configuration management platforms | 165K | 87.4% | 1 | | Nov 2025 | Configuration management platforms | 135K | 86.1% | 1 | | Dec 2025 | Configuration management platforms | 135K | 87.3% | 1 | | Jan 2026 | Configuration management platforms | 135K | 85.2% | 1 | | Feb 2026 | Configuration management platforms | 135K | 85.2% | 1 | | Mar 2026 | Configuration management platforms | 165K | 86.5% | 1 | | Apr 2026 | Configuration management platforms | 135K | 84.1% | 1 | | May 2026 | Configuration management platforms | 135K | 87.1% | 1 | | Jun 2026 | Configuration management platforms | 135K | 86% | 1 | | Jul 2026 | Configuration management platforms | 110K | 84.8% | 1 | | Aug 2026 | Configuration management platforms | 110K | 85.7% | 1 | | Sep 2026 | Configuration management platforms | — | — | — | ## How is Ansible measured? Brandwave collects information about searches that people make online using Ansible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ansible” ## Which infrastructure as code tools compete with Ansible? - [Terraform](/demand/global-en/brands/terraform): Head-to-head: /demand/global-en/compare/ansible-vs-terraform - [Pulumi](/demand/global-en/brands/pulumi): Head-to-head: /demand/global-en/compare/ansible-vs-pulumi - [Chef](/demand/global-en/brands/chef): Head-to-head: /demand/global-en/compare/ansible-vs-chef - [Puppet](/demand/global-en/brands/puppet): Head-to-head: /demand/global-en/compare/ansible-vs-puppet ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ansible: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ansible This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ansible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.