--- title: "Anomaly: search popularity worldwide" description: "A creative agency founded in New York. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/anomaly-agency" publisher: "Brandwave" --- # Anomaly: search popularity worldwide A creative agency founded in New York. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Anomaly - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among creative agencies**: 0.58% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Creative agencies | 10 | 0.58% | 1.6K | - [Creative agencies](/demand/global-en/categories/creative-agencies) ## Top creative agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Anomaly was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anomaly is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wieden+Kennedy | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Droga5 | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Mother | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Anomaly | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ogilvy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | McCann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BBDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Leo Burnett | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TBWA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creative agencies - Asked ChatGPT "Which creative agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best creative agencies?": 1. Wieden+Kennedy, 2. Anomaly, 3. Mother, 4. Droga5, 5. Ogilvy - Asked ChatGPT "What's the best creative agency for brand campaigns?": 1. Wieden+Kennedy, 2. Droga5, 3. Mother, 4. Anomaly - Searched Google, AI Overview "branding agency": named none of the brands we track Not named in any answer: McCann, DDB, BBDO, Leo Burnett and TBWA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Anomaly changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Anomaly worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Anomaly’s share of searches among creative agencies worldwide held steady, from 0.5% to 0.58%. ## How did search popularity change for creative agencies worldwide in September 2026? - In September 2026, BBDO overtook TBWA to rank 4th among creative agencies worldwide, with 8.1% of the searches. - In September 2026, Leo Burnett overtook TBWA to rank 5th among creative agencies worldwide, with 8.1% of the searches. - In September 2026, Ogilvy gained share of searches among creative agencies worldwide, from 30.4% to 32.9%. - In September 2026, McCann gained share of searches among creative agencies worldwide, from 16.7% to 18%. - In September 2026, TBWA lost share of searches among creative agencies worldwide, from 11.1% to 8.1%. - In September 2026, DDB lost share of searches among creative agencies worldwide, from 13.6% to 12%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Creative agencies | 1.9K | 0.5% | 10 | | Nov 2025 | Creative agencies | 1.6K | 0.52% | 10 | | Dec 2025 | Creative agencies | 1.3K | 0.44% | 10 | | Jan 2026 | Creative agencies | 1.9K | 0.64% | 10 | | Feb 2026 | Creative agencies | 1.9K | 0.63% | 10 | | Mar 2026 | Creative agencies | 2.4K | 0.79% | 10 | | Apr 2026 | Creative agencies | 2.4K | 0.81% | 10 | | May 2026 | Creative agencies | 1.6K | 0.56% | 10 | | Jun 2026 | Creative agencies | 1.6K | 0.58% | 10 | | Jul 2026 | Creative agencies | 1.6K | 0.65% | 10 | | Aug 2026 | Creative agencies | 1.6K | 0.66% | 10 | | Sep 2026 | Creative agencies | 1.6K | 0.58% | 10 | ## How are Anomaly’s branded searches counted? Brandwave collects information about searches that people make online using Anomaly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “anomaly agency” ## Which creative agencies compete with Anomaly? - [Ogilvy](/demand/global-en/brands/ogilvy) - [McCann](/demand/global-en/brands/mccann) - [DDB](/demand/global-en/brands/ddb) - [BBDO](/demand/global-en/brands/bbdo) - [Leo Burnett](/demand/global-en/brands/leo-burnett): Head-to-head: /demand/global-en/compare/anomaly-agency-vs-leo-burnett - [TBWA](/demand/global-en/brands/tbwa): Head-to-head: /demand/global-en/compare/anomaly-agency-vs-tbwa - [Wieden+Kennedy](/demand/global-en/brands/wieden-kennedy): Head-to-head: /demand/global-en/compare/anomaly-agency-vs-wieden-kennedy - [Droga5](/demand/global-en/brands/droga5): Head-to-head: /demand/global-en/compare/anomaly-agency-vs-droga5 - [Mother](/demand/global-en/brands/mother-london): Head-to-head: /demand/global-en/compare/anomaly-agency-vs-mother-london ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Anomaly: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/anomaly-agency This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/anomaly-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.