--- title: "Anchor: search popularity and Share of Search worldwide" description: "Anchor is a milk brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/anchor" publisher: "Brandwave" --- # Anchor: search popularity and Share of Search worldwide Anchor is a milk brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Anchor - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among yoghurt brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yoghurt brands | 4 | 1.6% | 8.1K | | Milk brands | 5 | 2% | 8.1K | | Cheese brands | 5 | 4.2% | 8.1K | | Butter brands | 3 | 10% | 8.1K | - [Yoghurt brands](/demand/global-en/categories/yoghurt-brands) - [Milk brands](/demand/global-en/categories/milk-brands) - [Cheese brands](/demand/global-en/categories/cheese-brands) - [Butter brands](/demand/global-en/categories/butter-brands) ## How has branded search demand for Anchor changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Anchor worldwide rose from 6.6K to 8.1K. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide held steady, from 1.2% to 1.6%. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among milk brands worldwide held steady, from 1.6% to 2%. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among cheese brands worldwide increased from 3.6% to 4.2%. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among cheese brands worldwide peaked at 4.2% in August 2026 and was lowest at 2.3% in June 2026. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide increased from 8.3% to 10%. - Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide peaked at 11.9% in February 2026 and was lowest at 8.3% in December 2025. ## How did search popularity change for yoghurt brands worldwide in August 2026? - In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 51% to 59.6%. - In August 2026, The Collective lost estimated Share of Search among yoghurt brands worldwide, from 34.4% to 26.8%. - In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 12.6% to 12%. - Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. ## How did search popularity change for milk brands worldwide in August 2026? - In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%. - In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%. - In August 2026, Almond Breeze gained estimated Share of Search among milk brands worldwide, from 3.4% to 4.6%. - In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%. - Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for cheese brands worldwide in August 2026? - In August 2026, Cathedral City gained estimated Share of Search among cheese brands worldwide, from 14.9% to 19.1%. - In August 2026, Tillamook gained estimated Share of Search among cheese brands worldwide, from 17.1% to 20.9%. - In August 2026, Bega gained estimated Share of Search among cheese brands worldwide, from 7.6% to 9.3%. - In August 2026, Anchor gained estimated Share of Search among cheese brands worldwide, from 3.4% to 4.2%. - In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%. ## How did search popularity change for butter brands worldwide in August 2026? - Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026. - Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoghurt brands | 6.6K | 1.2% | 4 | | Nov 2025 | Yoghurt brands | 6.6K | 1.5% | 4 | | Dec 2025 | Yoghurt brands | 6.6K | 1.7% | 4 | | Jan 2026 | Yoghurt brands | 8.1K | 1.7% | 4 | | Feb 2026 | Yoghurt brands | 8.1K | 1.8% | 4 | | Mar 2026 | Yoghurt brands | 8.1K | 1.8% | 4 | | Apr 2026 | Yoghurt brands | 8.1K | 1.8% | 4 | | May 2026 | Yoghurt brands | 8.1K | 1.8% | 4 | | Jun 2026 | Yoghurt brands | 6.6K | 1.5% | 4 | | Jul 2026 | Yoghurt brands | 8.1K | 2.1% | 4 | | Aug 2026 | Yoghurt brands | 8.1K | 1.6% | 4 | | Sep 2026 | Yoghurt brands | — | — | — | | Oct 2025 | Milk brands | 6.6K | 1.6% | 5 | | Nov 2025 | Milk brands | 6.6K | 1.8% | 5 | | Dec 2025 | Milk brands | 6.6K | 2.1% | 5 | | Jan 2026 | Milk brands | 8.1K | 1.9% | 5 | | Feb 2026 | Milk brands | 8.1K | 2% | 5 | | Mar 2026 | Milk brands | 8.1K | 1.8% | 5 | | Apr 2026 | Milk brands | 8.1K | 1.9% | 5 | | May 2026 | Milk brands | 8.1K | 1.9% | 5 | | Jun 2026 | Milk brands | 6.6K | 1.7% | 5 | | Jul 2026 | Milk brands | 8.1K | 1.9% | 5 | | Aug 2026 | Milk brands | 8.1K | 2% | 5 | | Sep 2026 | Milk brands | — | — | — | | Oct 2025 | Cheese brands | 6.6K | 3.6% | 5 | | Nov 2025 | Cheese brands | 6.6K | 3.3% | 5 | | Dec 2025 | Cheese brands | 6.6K | 2.9% | 5 | | Jan 2026 | Cheese brands | 8.1K | 3.5% | 5 | | Feb 2026 | Cheese brands | 8.1K | 3.6% | 5 | | Mar 2026 | Cheese brands | 8.1K | 3.5% | 5 | | Apr 2026 | Cheese brands | 8.1K | 3.1% | 5 | | May 2026 | Cheese brands | 8.1K | 3.1% | 5 | | Jun 2026 | Cheese brands | 6.6K | 2.3% | 5 | | Jul 2026 | Cheese brands | 8.1K | 3.4% | 5 | | Aug 2026 | Cheese brands | 8.1K | 4.2% | 5 | | Sep 2026 | Cheese brands | — | — | — | | Oct 2025 | Butter brands | 6.6K | 8.3% | 3 | | Nov 2025 | Butter brands | 6.6K | 8.3% | 3 | | Dec 2025 | Butter brands | 6.6K | 8.3% | 3 | | Jan 2026 | Butter brands | 8.1K | 10% | 3 | | Feb 2026 | Butter brands | 8.1K | 11.9% | 3 | | Mar 2026 | Butter brands | 8.1K | 10% | 3 | | Apr 2026 | Butter brands | 8.1K | 10.3% | 3 | | May 2026 | Butter brands | 8.1K | 10.3% | 3 | | Jun 2026 | Butter brands | 6.6K | 8.3% | 3 | | Jul 2026 | Butter brands | 8.1K | 10% | 3 | | Aug 2026 | Butter brands | 8.1K | 10% | 3 | | Sep 2026 | Butter brands | — | — | — | ## How is Anchor measured? Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “anchor milk” ## Which yoghurt brands compete with Anchor? - [Chobani](/demand/global-en/brands/chobani): Head-to-head: /demand/global-en/compare/anchor-vs-chobani - [The Collective](/demand/global-en/brands/the-collective): Head-to-head: /demand/global-en/compare/anchor-vs-the-collective - [Yoplait](/demand/global-en/brands/yoplait): Head-to-head: /demand/global-en/compare/anchor-vs-yoplait - [Gopala](/demand/global-en/brands/gopala): Head-to-head: /demand/global-en/compare/anchor-vs-gopala ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Anchor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/anchor This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/anchor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.