--- title: "Analogue: search popularity worldwide" description: "Analogue makes premium consoles that play original cartridges, including the Analogue Pocket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/analogue" publisher: "Brandwave" --- # Analogue: search popularity worldwide Analogue makes premium consoles that play original cartridges, including the Analogue Pocket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Analogue - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among retro handheld console brands**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Retro handheld console brands | 4 | 6.3% | 113K | - [Retro handheld console brands](/demand/global-en/categories/retro-handheld-console-brands) ## Top retro handheld console brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Analogue was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Analogue is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miyoo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Retroid | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anbernic | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Analogue | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AYN | 5th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about retro handheld console brands - Asked ChatGPT "Which retro handheld console should I buy?": 1. Anbernic, 2. Miyoo, 3. Retroid - Asked ChatGPT "What are the best retro handheld gaming consoles?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN, 5. Analogue - Asked ChatGPT "What's the best retro handheld for playing old console games?": 1. Retroid, 2. Miyoo, 3. Anbernic, 4. AYN - Searched Google, AI Overview "retro handheld console": 1. Analogue, 2. Miyoo, 3. AYN - Searched Google, AI Overview "retro handheld": 1. Miyoo, 2. Anbernic, 3. Retroid, 4. AYN, 5. Analogue Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Analogue changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Analogue worldwide rose from 101K to 113K. - Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide decreased from 10.8% to 6.3%. - Across the 12 months ending September 2026, Analogue’s share of searches among retro handheld console brands worldwide peaked at 20% in November 2025 and was lowest at 6.1% in July 2026. ## How did search popularity change for retro handheld console brands worldwide in September 2026? - In September 2026, Retroid overtook Anbernic to rank 2nd among retro handheld console brands worldwide, with 20.5% of the searches. - In September 2026, AYN lost share of searches among retro handheld console brands worldwide, from 62.7% to 57.6%. - In September 2026, Analogue lost share of searches among retro handheld console brands worldwide, from 8.7% to 6.3%. - In September 2026, Anbernic lost share of searches among retro handheld console brands worldwide, from 15% to 13.8%. - In September 2026, Miyoo lost share of searches among retro handheld console brands worldwide, from 2.5% to 1.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Retro handheld console brands | 101K | 10.8% | 4 | | Nov 2025 | Retro handheld console brands | 356K | 20% | 2 | | Dec 2025 | Retro handheld console brands | 311K | 19.9% | 2 | | Jan 2026 | Retro handheld console brands | 165K | 11.1% | 4 | | Feb 2026 | Retro handheld console brands | 165K | 10.5% | 3 | | Mar 2026 | Retro handheld console brands | 151K | 8.3% | 4 | | Apr 2026 | Retro handheld console brands | 93.6K | 6.3% | 4 | | May 2026 | Retro handheld console brands | 93.6K | 6.1% | 4 | | Jun 2026 | Retro handheld console brands | 87.6K | 6.5% | 4 | | Jul 2026 | Retro handheld console brands | 93.6K | 6.1% | 4 | | Aug 2026 | Retro handheld console brands | 143K | 8.7% | 4 | | Sep 2026 | Retro handheld console brands | 113K | 6.3% | 4 | ## How are Analogue’s branded searches counted? Brandwave collects information about searches that people make online using Analogue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “analogue 3d” - “analogue pocket” ## Which retro handheld console brands compete with Analogue? - [AYN](/demand/global-en/brands/ayn): Head-to-head: /demand/global-en/compare/analogue-vs-ayn - [Retroid](/demand/global-en/brands/retroid): Head-to-head: /demand/global-en/compare/analogue-vs-retroid - [Anbernic](/demand/global-en/brands/anbernic): Head-to-head: /demand/global-en/compare/analogue-vs-anbernic - [Miyoo](/demand/global-en/brands/miyoo): Head-to-head: /demand/global-en/compare/analogue-vs-miyoo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Analogue: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/analogue This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/analogue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.