--- title: "Amy's: search popularity and Share of Search worldwide" description: "Amy's is organic food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amy-s" publisher: "Brandwave" --- # Amy's: search popularity and Share of Search worldwide Amy's is organic food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amy's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among soup brands**: 0.77% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup brands | 5 | 0.77% | 18.1K | | Frozen meals | 2 | 11.5% | 18.1K | - [Soup brands](/demand/global-en/categories/soup-brands) - [Frozen meals](/demand/global-en/categories/frozen-meals) ## How has branded search demand for Amy's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amy's worldwide held steady at 18.1K. - Across the 11 months ending August 2026, Amy's’ estimated Share of Search among soup brands worldwide held steady, from 0.86% to 0.77%. - Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide increased from 10% to 11.5%. - Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide peaked at 16.6% in April 2026 and was lowest at 9.7% in February 2026. ## How did search popularity change for soup brands worldwide in August 2026? - In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%. - In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%. - In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for frozen meals worldwide in August 2026? - In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%. - In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%. - In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%. - McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026. - Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup brands | 18.1K | 0.86% | 5 | | Nov 2025 | Soup brands | 18.1K | 0.71% | 5 | | Dec 2025 | Soup brands | 18.1K | 0.55% | 5 | | Jan 2026 | Soup brands | 22.2K | 1.3% | 5 | | Feb 2026 | Soup brands | 18.1K | 1.1% | 5 | | Mar 2026 | Soup brands | 22.2K | 1.3% | 5 | | Apr 2026 | Soup brands | 27.1K | 1.3% | 5 | | May 2026 | Soup brands | 22.2K | 1.1% | 5 | | Jun 2026 | Soup brands | 18.1K | 1% | 5 | | Jul 2026 | Soup brands | 22.2K | 1.1% | 5 | | Aug 2026 | Soup brands | 18.1K | 0.77% | 5 | | Sep 2026 | Soup brands | — | — | — | | Oct 2025 | Frozen meals | 18.1K | 10% | 2 | | Nov 2025 | Frozen meals | 18.1K | 10.4% | 2 | | Dec 2025 | Frozen meals | 18.1K | 12.1% | 2 | | Jan 2026 | Frozen meals | 22.2K | 11.2% | 2 | | Feb 2026 | Frozen meals | 18.1K | 9.7% | 2 | | Mar 2026 | Frozen meals | 22.2K | 11.9% | 2 | | Apr 2026 | Frozen meals | 27.1K | 16.6% | 2 | | May 2026 | Frozen meals | 22.2K | 12.2% | 2 | | Jun 2026 | Frozen meals | 18.1K | 11.8% | 2 | | Jul 2026 | Frozen meals | 22.2K | 14.1% | 2 | | Aug 2026 | Frozen meals | 18.1K | 11.5% | 2 | | Sep 2026 | Frozen meals | — | — | — | ## How is Amy's measured? Brandwave collects information about searches that people make online using Amy's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amys kitchen” ## Which soup brands compete with Amy's? - [Covent Garden](/demand/global-en/brands/covent-garden) - [Campbell's](/demand/global-en/brands/campbells): Head-to-head: /demand/global-en/compare/amy-s-vs-campbells - [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/amy-s-vs-heinz - [Progresso](/demand/global-en/brands/progresso): Head-to-head: /demand/global-en/compare/amy-s-vs-progresso - [Continental](/demand/global-en/brands/continental-foods): Head-to-head: /demand/global-en/compare/amy-s-vs-continental-foods - [Baxter's](/demand/global-en/brands/baxter-s): Head-to-head: /demand/global-en/compare/amy-s-vs-baxter-s ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amy's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amy-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.