---
title: "Amigo: search popularity worldwide"
description: "Amigo is horse rug brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amigo-horse-rugs"
publisher: "Brandwave"
---

# Amigo: search popularity worldwide

Amigo is horse rug brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amigo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among horse rugs**: 0.64%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Horse rugs | 5 | 0.64% | 210 |

- [Horse rugs](/demand/global-en/categories/horse-rugs)

## How has branded search demand for Amigo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amigo worldwide fell from 480 to 210.
- Across the 11 months ending August 2026, Amigo’s estimated Share of Search among horse rugs worldwide held steady, from 1.1% to 0.64%.

## How did search popularity change for horse rugs worldwide in August 2026?

- In August 2026, Premier Equine gained estimated Share of Search among horse rugs worldwide, from 53.2% to 55.1%.
- In August 2026, Horseware gained estimated Share of Search among horse rugs worldwide, from 23.7% to 24.7%.
- In August 2026, Shires lost estimated Share of Search among horse rugs worldwide, from 19.4% to 16.4%.
- Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026.
- Estimated monthly branded searches for Rambo worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
- Estimated monthly branded searches for Amigo worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Horse rugs | 480 | 1.1% | 5 |
| Nov 2025 | Horse rugs | 480 | 0.92% | 5 |
| Dec 2025 | Horse rugs | 260 | 0.69% | 6 |
| Jan 2026 | Horse rugs | 260 | 0.66% | 5 |
| Feb 2026 | Horse rugs | 210 | 0.63% | 5 |
| Mar 2026 | Horse rugs | 260 | 0.67% | 6 |
| Apr 2026 | Horse rugs | 210 | 0.64% | 5 |
| May 2026 | Horse rugs | 260 | 0.79% | 5 |
| Jun 2026 | Horse rugs | 260 | 0.79% | 5 |
| Jul 2026 | Horse rugs | 170 | 0.61% | 5 |
| Aug 2026 | Horse rugs | 210 | 0.64% | 5 |
| Sep 2026 | Horse rugs | — | — | — |

## How is Amigo measured?

Brandwave collects information about searches that people make online using Amigo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amigo horse rugs”

## Which horse rugs compete with Amigo?

- [Premier Equine](/demand/global-en/brands/premier-equine): Head-to-head: /demand/global-en/compare/amigo-horse-rugs-vs-premier-equine
- [Horseware](/demand/global-en/brands/horseware): Head-to-head: /demand/global-en/compare/amigo-horse-rugs-vs-horseware
- [Shires](/demand/global-en/brands/shires): Head-to-head: /demand/global-en/compare/amigo-horse-rugs-vs-shires
- [WeatherBeeta](/demand/global-en/brands/weatherbeeta): Head-to-head: /demand/global-en/compare/amigo-horse-rugs-vs-weatherbeeta
- [Rambo](/demand/global-en/brands/rambo-horse-rugs): Head-to-head: /demand/global-en/compare/amigo-horse-rugs-vs-rambo-horse-rugs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amigo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amigo-horse-rugs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amigo-horse-rugs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.