--- title: "American Tourister: search popularity worldwide" description: "American Tourister is a luggage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/american-tourister" publisher: "Brandwave" --- # American Tourister: search popularity worldwide American Tourister is a luggage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: American Tourister - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among luggage brands**: 7.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luggage brands | 4 | 7.9% | 301K | - [Luggage brands](/demand/global-en/categories/luggage-brands) ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, American Tourister was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. American Tourister is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Travelpro | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Samsonite | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Briggs & Riley | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Away | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Rimowa | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Monos | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | American Tourister | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | July | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Tumi | 9th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy?": 1. Samsonite, 2. Travelpro, 3. Away, 4. Briggs & Riley, 5. American Tourister - Asked ChatGPT "What are the best luggage brands?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa, 6. July, 7. American Tourister - Asked ChatGPT "What's the best luggage brand for air travel?": 1. Travelpro, 2. Samsonite, 3. Briggs & Riley, 4. Away, 5. Rimowa - Searched Google, AI Overview "best luggage brand": 1. Travelpro, 2. Briggs & Riley, 3. Samsonite, 4. Away, 5. Monos, 6. Rimowa, 7. Tumi, 8. American Tourister Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for American Tourister changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for American Tourister worldwide held steady at 301K. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands worldwide peaked at 8.8% in August 2026 and was lowest at 6.4% in December 2025. ## How did search popularity change for luggage brands worldwide in September 2026? - In September 2026, Rimowa gained share of searches among luggage brands worldwide, from 23.9% to 26.3%. - In September 2026, Tumi gained share of searches among luggage brands worldwide, from 18% to 19.4%. - In September 2026, Samsonite lost share of searches among luggage brands worldwide, from 32.4% to 29.5%. - In September 2026, American Tourister lost share of searches among luggage brands worldwide, from 8.8% to 7.9%. - Estimated monthly branded searches for Briggs & Riley worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. - Estimated monthly branded searches for Monos worldwide fell 11.6% over 12 measured months, from 118K to 104K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luggage brands | 301K | 7.5% | 4 | | Nov 2025 | Luggage brands | 368K | 7.1% | 5 | | Dec 2025 | Luggage brands | 301K | 6.4% | 5 | | Jan 2026 | Luggage brands | 368K | 8.4% | 4 | | Feb 2026 | Luggage brands | 246K | 6.9% | 4 | | Mar 2026 | Luggage brands | 301K | 7.8% | 4 | | Apr 2026 | Luggage brands | 301K | 7.8% | 4 | | May 2026 | Luggage brands | 301K | 7.5% | 5 | | Jun 2026 | Luggage brands | 301K | 7.6% | 4 | | Jul 2026 | Luggage brands | 368K | 8.8% | 4 | | Aug 2026 | Luggage brands | 368K | 8.8% | 4 | | Sep 2026 | Luggage brands | 301K | 7.9% | 4 | ## How are American Tourister’s branded searches counted? Brandwave collects information about searches that people make online using American Tourister’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “american tourister” ## Which luggage brands compete with American Tourister? - [Samsonite](/demand/global-en/brands/samsonite): Head-to-head: /demand/global-en/compare/american-tourister-vs-samsonite - [Rimowa](/demand/global-en/brands/rimowa): Head-to-head: /demand/global-en/compare/american-tourister-vs-rimowa - [Tumi](/demand/global-en/brands/tumi): Head-to-head: /demand/global-en/compare/american-tourister-vs-tumi - [Away](/demand/global-en/brands/away): Head-to-head: /demand/global-en/compare/american-tourister-vs-away - [Travelpro](/demand/global-en/brands/travelpro): Head-to-head: /demand/global-en/compare/american-tourister-vs-travelpro - [Briggs & Riley](/demand/global-en/brands/briggs-and-riley) - [Monos](/demand/global-en/brands/monos) - [July](/demand/global-en/brands/july) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "American Tourister: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/american-tourister This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/american-tourister. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.