---
title: "American Express: search popularity and Share of Search worldwide"
description: "American Express offers credit cards in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/american-express"
publisher: "Brandwave"
---

# American Express: search popularity and Share of Search worldwide

American Express offers credit cards in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: American Express
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among credit cards**: 28%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Credit cards | 2 | 28% | 5M |

- [Credit cards](/demand/global-en/categories/credit-cards)

## How has branded search demand for American Express changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for American Express worldwide held steady at 5M.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit cards worldwide peaked at 32% in January 2026 and was lowest at 27.7% in March 2026.

## How did search popularity change for credit cards worldwide in August 2026?

- In August 2026, Capital One gained estimated Share of Search among credit cards worldwide, from 56.8% to 62.2%.
- In August 2026, American Express lost estimated Share of Search among credit cards worldwide, from 31.1% to 28%.
- In August 2026, Discover lost estimated Share of Search among credit cards worldwide, from 9% to 7.1%.
- Estimated monthly branded searches for Visa worldwide fell 18.4% over 11 measured months, from 196K to 160K in August 2026.
- Estimated monthly branded searches for Barclaycard worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
- Estimated monthly branded searches for Mastercard worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Credit cards | 5M | 27.8% | 2 |
| Nov 2025 | Credit cards | 5M | 31.4% | 2 |
| Dec 2025 | Credit cards | 5M | 31.4% | 2 |
| Jan 2026 | Credit cards | 6.1M | 32% | 2 |
| Feb 2026 | Credit cards | 5M | 31.4% | 2 |
| Mar 2026 | Credit cards | 5M | 27.7% | 2 |
| Apr 2026 | Credit cards | 5M | 27.7% | 2 |
| May 2026 | Credit cards | 5M | 30.9% | 2 |
| Jun 2026 | Credit cards | 5M | 31.1% | 2 |
| Jul 2026 | Credit cards | 5M | 31.1% | 2 |
| Aug 2026 | Credit cards | 5M | 28% | 2 |
| Sep 2026 | Credit cards | — | — | — |

## How is American Express measured?

Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “american express”

## Which credit cards compete with American Express?

- [Capital One](/demand/global-en/brands/capital-one): Head-to-head: /demand/global-en/compare/american-express-vs-capital-one
- [Discover](/demand/global-en/brands/discover): Head-to-head: /demand/global-en/compare/american-express-vs-discover
- [Barclaycard](/demand/global-en/brands/barclaycard): Head-to-head: /demand/global-en/compare/american-express-vs-barclaycard
- [Visa](/demand/global-en/brands/visa): Head-to-head: /demand/global-en/compare/american-express-vs-visa
- [Mastercard](/demand/global-en/brands/mastercard): Head-to-head: /demand/global-en/compare/american-express-vs-mastercard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "American Express: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/american-express

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/american-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.