---
title: "Ambassador: search popularity and Share of Search worldwide"
description: "Ambassador runs referral programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ambassador"
publisher: "Brandwave"
---

# Ambassador: search popularity and Share of Search worldwide

Ambassador runs referral programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ambassador
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among referral programme platforms**: 12.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Referral programme platforms | 2 | 12.6% | 3.6K |

- [Referral programme platforms](/demand/global-en/categories/referral-program-platforms)

## How has branded search demand for Ambassador changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ambassador worldwide held steady at 3.6K.
- Across the 11 months ending August 2026, Ambassador’s estimated Share of Search among referral programme platforms worldwide increased from 8.8% to 12.6%.
- Across the 11 months ending August 2026, Ambassador’s estimated Share of Search among referral programme platforms worldwide peaked at 12.6% in August 2026 and was lowest at 8.6% in November 2025.

## How did search popularity change for referral programme platforms worldwide in August 2026?

- In August 2026, Talkable overtook ReferralCandy to rank 4th among referral programme platforms worldwide, at 5.7%.
- In August 2026, Ambassador gained estimated Share of Search among referral programme platforms worldwide, from 10.9% to 12.6%.
- In August 2026, Smile.io gained estimated Share of Search among referral programme platforms worldwide, from 5.7% to 7.4%.
- In August 2026, Yotpo lost estimated Share of Search among referral programme platforms worldwide, from 73.3% to 69.3%.
- Estimated monthly branded searches for ReferralCandy worldwide fell 53.3% over 11 measured months, from 3K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Referral programme platforms | 3.6K | 8.8% | 2 |
| Nov 2025 | Referral programme platforms | 2.9K | 8.6% | 2 |
| Dec 2025 | Referral programme platforms | 2.9K | 8.9% | 2 |
| Jan 2026 | Referral programme platforms | 3.6K | 10.6% | 2 |
| Feb 2026 | Referral programme platforms | 2.9K | 8.7% | 2 |
| Mar 2026 | Referral programme platforms | 3.6K | 10.3% | 2 |
| Apr 2026 | Referral programme platforms | 3.6K | 9% | 2 |
| May 2026 | Referral programme platforms | 2.9K | 8.9% | 2 |
| Jun 2026 | Referral programme platforms | 3.6K | 10.9% | 2 |
| Jul 2026 | Referral programme platforms | 3.6K | 10.9% | 2 |
| Aug 2026 | Referral programme platforms | 3.6K | 12.6% | 2 |
| Sep 2026 | Referral programme platforms | — | — | — |

## How is Ambassador measured?

Brandwave collects information about searches that people make online using Ambassador’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ambassador referral”

## Which referral programme platforms compete with Ambassador?

- [Yotpo](/demand/global-en/brands/yotpo): Head-to-head: /demand/global-en/compare/ambassador-vs-yotpo
- [Smile.io](/demand/global-en/brands/smile-io): Head-to-head: /demand/global-en/compare/ambassador-vs-smile-io
- [Talkable](/demand/global-en/brands/talkable): Head-to-head: /demand/global-en/compare/ambassador-vs-talkable
- [ReferralCandy](/demand/global-en/brands/referralcandy): Head-to-head: /demand/global-en/compare/ambassador-vs-referralcandy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ambassador: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ambassador

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ambassador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.