--- title: "Amba: search popularity worldwide" description: "Amba is a towel rail brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amba" publisher: "Brandwave" --- # Amba: search popularity worldwide Amba is a towel rail brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amba - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among towel rail brands**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Towel rail brands | 9 | 0.09% | 720 | - [Towel rail brands](/demand/global-en/categories/towel-rail-brands) ## Top towel rail brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amba appeared in all four answers. Amba is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kohler | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Delta Faucet | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Amba | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Yamazaki | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Brabantia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Household Essentials | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | InterDesign | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Croydex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Umbra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about towel rail brands - Asked ChatGPT "Which towel rail brand should I buy?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba - Asked ChatGPT "What are the best towel rail brands?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba - Asked ChatGPT "What's the best towel rail brand for a bathroom?": 1. Moen, 2. Kohler, 3. Delta Faucet, 4. Amba - Searched Google, AI Overview "heated towel rail": 1. Amba Not named in any answer: Yamazaki, Brabantia, Household Essentials, InterDesign, Croydex and Umbra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Amba changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amba worldwide held steady at 720. - Across the 12 months ending September 2026, Amba’s share of searches among towel rail brands worldwide held steady at 0.09%. ## How did search popularity change for towel rail brands worldwide in September 2026? - In September 2026, Kohler gained share of searches among towel rail brands worldwide, from 42.9% to 44.2%. - In September 2026, Brabantia lost share of searches among towel rail brands worldwide, from 15.7% to 13.2%. - In September 2026, Yamazaki rose from 3rd to 2nd among towel rail brands worldwide. - Estimated monthly branded searches for Umbra worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Towel rail brands | 720 | 0.09% | 9 | | Nov 2025 | Towel rail brands | 880 | 0.1% | 9 | | Dec 2025 | Towel rail brands | 1.3K | 0.17% | 9 | | Jan 2026 | Towel rail brands | 880 | 0.1% | 9 | | Feb 2026 | Towel rail brands | 1K | 0.13% | 9 | | Mar 2026 | Towel rail brands | 880 | 0.1% | 9 | | Apr 2026 | Towel rail brands | 720 | 0.08% | 9 | | May 2026 | Towel rail brands | 590 | 0.07% | 9 | | Jun 2026 | Towel rail brands | 720 | 0.1% | 9 | | Jul 2026 | Towel rail brands | 590 | 0.08% | 9 | | Aug 2026 | Towel rail brands | 720 | 0.08% | 9 | | Sep 2026 | Towel rail brands | 720 | 0.09% | 9 | ## How are Amba’s branded searches counted? Brandwave collects information about searches that people make online using Amba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amba towel warmer” ## Which towel rail brands compete with Amba? - [Kohler](/demand/global-en/brands/kohler) - [Yamazaki](/demand/global-en/brands/yamazaki) - [Brabantia](/demand/global-en/brands/brabantia) - [Moen](/demand/global-en/brands/moen) - [Delta Faucet](/demand/global-en/brands/delta-faucet): Head-to-head: /demand/global-en/compare/amba-vs-delta-faucet - [Household Essentials](/demand/global-en/brands/household-essentials): Head-to-head: /demand/global-en/compare/amba-vs-household-essentials - [InterDesign](/demand/global-en/brands/interdesign): Head-to-head: /demand/global-en/compare/amba-vs-interdesign - [Croydex](/demand/global-en/brands/croydex): Head-to-head: /demand/global-en/compare/amba-vs-croydex - [Umbra](/demand/global-en/brands/umbra): Head-to-head: /demand/global-en/compare/amba-vs-umbra ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amba: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amba This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.