--- title: "Amazon Web Services: search popularity and Share of Search worldwide" description: "Amazon Web Services provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-web-services" publisher: "Brandwave" --- # Amazon Web Services: search popularity and Share of Search worldwide Amazon Web Services provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Web Services - **Owned by**: Amazon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cloud object storage providers**: 28.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud object storage providers | 2 | 28.2% | 1.9M | - [Cloud object storage providers](/demand/global-en/categories/cloud-object-storage-providers) ## How has branded search demand for Amazon Web Services changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Web Services worldwide fell from 6.2M to 1.9M. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide decreased from 68.5% to 28.2%. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud object storage providers worldwide peaked at 68.5% in October 2025 and was lowest at 19.2% in November 2025. - Across the 11 months ending August 2026, Amazon Web Services fell from 1st to 2nd among cloud object storage providers worldwide. ## How did search popularity change for cloud object storage providers worldwide in August 2026? - In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%. - In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%. - In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%. - Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026. - Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud object storage providers | 6.2M | 68.5% | 1 | | Nov 2025 | Cloud object storage providers | 2.3M | 19.2% | 2 | | Dec 2025 | Cloud object storage providers | 1.9M | 28.9% | 2 | | Jan 2026 | Cloud object storage providers | 1.9M | 36.2% | 2 | | Feb 2026 | Cloud object storage providers | 1.9M | 36.3% | 2 | | Mar 2026 | Cloud object storage providers | 2.4M | 40% | 2 | | Apr 2026 | Cloud object storage providers | 1.9M | 32.4% | 2 | | May 2026 | Cloud object storage providers | 1.9M | 31.5% | 2 | | Jun 2026 | Cloud object storage providers | 1.9M | 31.7% | 2 | | Jul 2026 | Cloud object storage providers | 1.9M | 31.8% | 2 | | Aug 2026 | Cloud object storage providers | 1.9M | 28.2% | 2 | | Sep 2026 | Cloud object storage providers | — | — | — | ## How is Amazon Web Services measured? Brandwave collects information about searches that people make online using Amazon Web Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon s3” - “amazon web services” - “amazon web services app” - “amazon web services cloud storage” - “amazon web services software” - “amazonwebservices” - “aws amazon com” - “aws s3” ## Which cloud object storage providers compete with Amazon Web Services? - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/amazon-web-services-vs-cloudflare - [DigitalOcean](/demand/global-en/brands/digitalocean): Head-to-head: /demand/global-en/compare/amazon-web-services-vs-digitalocean - [Backblaze](/demand/global-en/brands/backblaze): Head-to-head: /demand/global-en/compare/amazon-web-services-vs-backblaze - [Wasabi](/demand/global-en/brands/wasabi-storage): Head-to-head: /demand/global-en/compare/amazon-web-services-vs-wasabi-storage ## Who owns Amazon Web Services? Amazon Web Services is owned by Amazon. Brandwave also tracks Amazon Connect, eero and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Web Services? Amazon Web Services is owned by Amazon. Brandwave also tracks Amazon Connect, eero and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Web Services: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-web-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-web-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.