---
title: "Amazon Translate: search popularity and Share of Search worldwide"
description: "Amazon Translate is a translation API. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-translate"
publisher: "Brandwave"
---

# Amazon Translate: search popularity and Share of Search worldwide

Amazon Translate is a translation API. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon Translate
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among translation APIs**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Translation APIs | 5 | <0.01% | 2.4K |

- [Translation APIs](/demand/global-en/categories/translation-apis)

## How has branded search demand for Amazon Translate changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Translate worldwide fell from 4.4K to 2.4K.
- Across the 11 months ending August 2026, Amazon Translate’s estimated Share of Search among translation APIs worldwide held steady at <0.01%.

## How did search popularity change for translation APIs worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
- In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
- Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
- Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
- Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Translation APIs | 4.4K | <0.01% | 5 |
| Nov 2025 | Translation APIs | 3.6K | <0.01% | 5 |
| Dec 2025 | Translation APIs | 3.6K | <0.01% | 5 |
| Jan 2026 | Translation APIs | 2.9K | <0.01% | 5 |
| Feb 2026 | Translation APIs | 2.9K | <0.01% | 5 |
| Mar 2026 | Translation APIs | 2.9K | <0.01% | 5 |
| Apr 2026 | Translation APIs | 3.6K | <0.01% | 5 |
| May 2026 | Translation APIs | 2.4K | <0.01% | 5 |
| Jun 2026 | Translation APIs | 2.4K | <0.01% | 5 |
| Jul 2026 | Translation APIs | 2.4K | <0.01% | 5 |
| Aug 2026 | Translation APIs | 2.4K | <0.01% | 5 |
| Sep 2026 | Translation APIs | — | — | — |

## How is Amazon Translate measured?

Brandwave collects information about searches that people make online using Amazon Translate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon translate”

## Which translation APIs compete with Amazon Translate?

- [Google Translate](/demand/global-en/brands/google-translate): Head-to-head: /demand/global-en/compare/amazon-translate-vs-google-translate
- [DeepL](/demand/global-en/brands/deepl): Head-to-head: /demand/global-en/compare/amazon-translate-vs-deepl
- [Microsoft Translator](/demand/global-en/brands/microsoft-translator): Head-to-head: /demand/global-en/compare/amazon-translate-vs-microsoft-translator
- [Smartling](/demand/global-en/brands/smartling): Head-to-head: /demand/global-en/compare/amazon-translate-vs-smartling

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Translate: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-translate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-translate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.