--- title: "Amazon Textract: search popularity worldwide" description: "AWS's service for extracting text and data from documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-textract" publisher: "Brandwave" --- # Amazon Textract: search popularity worldwide AWS's service for extracting text and data from documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Textract - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among AI document processing platforms**: 9.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI document processing platforms | 6 | 9.4% | 9K | - [AI document processing platforms](/demand/global-en/categories/ai-document-processing-platforms) ## Top AI document processing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Textract was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Textract is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Azure AI Document Intelligence | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Document AI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ABBYY | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Textract | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nanonets | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rossum | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hyperscience | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Klippa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Docsumo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Affinda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI document processing platforms - Asked ChatGPT "Which AI document processing platform should I use?": 1. Azure AI Document Intelligence, 2. ABBYY, 3. Google Document AI, 4. Amazon Textract - Asked ChatGPT "What are the best AI document processing platforms?": 1. Azure AI Document Intelligence, 2. Google Document AI, 3. ABBYY, 4. Nanonets, 5. Amazon Textract, 6. Rossum, 7. Hyperscience - Asked ChatGPT "What's the best AI document processing platform for reading documents?": 1. Azure AI Document Intelligence, 2. Google Document AI - Searched Google, AI Overview "ai document processing": 1. Google Document AI, 2. Amazon Textract, 3. Azure AI Document Intelligence - Searched Google, AI Overview "document processing software": 1. ABBYY, 2. Azure AI Document Intelligence, 3. Google Document AI, 4. Amazon Textract, 5. Rossum Not named in any answer: Klippa, Docsumo and Affinda. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Amazon Textract changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Textract worldwide fell from 18K to 9K. - Across the 12 months ending September 2026, Amazon Textract’s share of searches among AI document processing platforms worldwide decreased from 13.8% to 9.4%. - Across the 12 months ending September 2026, Amazon Textract’s share of searches among AI document processing platforms worldwide peaked at 13.8% in October 2025 and was lowest at 8.2% in July 2026. - Across the 12 months ending September 2026, Amazon Textract fell from 3rd to 6th among AI document processing platforms worldwide. ## How did search popularity change for AI document processing platforms worldwide in September 2026? - In September 2026, Hyperscience overtook Docsumo to rank 8th among AI document processing platforms worldwide, with 2.5% of the searches. - In September 2026, Klippa lost share of searches among AI document processing platforms worldwide, from 6.9% to 5.7%. - Estimated monthly branded searches for Docsumo worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. - Estimated monthly branded searches for Amazon Textract worldwide fell 50% over 12 measured months, from 18K to 9K in September 2026. - Estimated monthly branded searches for Affinda worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Google Document AI worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI document processing platforms | 18K | 13.8% | 3 | | Nov 2025 | AI document processing platforms | 14.7K | 12.2% | 4 | | Dec 2025 | AI document processing platforms | 12K | 11.3% | 6 | | Jan 2026 | AI document processing platforms | 13.5K | 11.4% | 5 | | Feb 2026 | AI document processing platforms | 13.5K | 11.7% | 5 | | Mar 2026 | AI document processing platforms | 13.5K | 10.6% | 6 | | Apr 2026 | AI document processing platforms | 13.5K | 11.3% | 5 | | May 2026 | AI document processing platforms | 11K | 9.9% | 6 | | Jun 2026 | AI document processing platforms | 10.2K | 9.3% | 6 | | Jul 2026 | AI document processing platforms | 9K | 8.2% | 6 | | Aug 2026 | AI document processing platforms | 9K | 9.4% | 6 | | Sep 2026 | AI document processing platforms | 9K | 9.4% | 6 | ## How are Amazon Textract’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Textract’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon textract” - “aws textract” ## Which AI document processing platforms compete with Amazon Textract? - [Rossum](/demand/global-en/brands/rossum) - [ABBYY](/demand/global-en/brands/abbyy) - [Azure AI Document Intelligence](/demand/global-en/brands/azure-document-intelligence): Head-to-head: /demand/global-en/compare/amazon-textract-vs-azure-document-intelligence - [Google Document AI](/demand/global-en/brands/google-document-ai): Head-to-head: /demand/global-en/compare/amazon-textract-vs-google-document-ai - [Nanonets](/demand/global-en/brands/nanonets): Head-to-head: /demand/global-en/compare/amazon-textract-vs-nanonets - [Klippa](/demand/global-en/brands/klippa): Head-to-head: /demand/global-en/compare/amazon-textract-vs-klippa - [Hyperscience](/demand/global-en/brands/hyperscience): Head-to-head: /demand/global-en/compare/amazon-textract-vs-hyperscience - [Docsumo](/demand/global-en/brands/docsumo) - [Affinda](/demand/global-en/brands/affinda) ## Who owns Amazon Textract? Amazon Textract is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Textract? Amazon Textract is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Textract: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-textract This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-textract. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.