--- title: "Amazon SageMaker: search popularity worldwide" description: "AWS's machine learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-sagemaker" publisher: "Brandwave" --- # Amazon SageMaker: search popularity worldwide AWS's machine learning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon SageMaker - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among AutoML platforms**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AutoML platforms | 3 | 1.3% | 42.4K | | Machine learning platforms | 6 | 2.8% | 42.4K | | Model fine tuning platforms | 5 | 7.3% | 42.4K | | MLOps platforms | 4 | 13.7% | 42.4K | | Model serving platforms | 3 | 16.3% | 42.4K | - [AutoML platforms](/demand/global-en/categories/automl-platforms) - [Machine learning platforms](/demand/global-en/categories/machine-learning-platforms) - [Model fine tuning platforms](/demand/global-en/categories/model-fine-tuning-platforms) - [MLOps platforms](/demand/global-en/categories/mlops-platforms) - [Model serving platforms](/demand/global-en/categories/model-serving-platforms) ## Top AutoML platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon SageMaker is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | H2O.ai | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Azure Machine Learning | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon SageMaker | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | DataRobot | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Cloud | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | AutoGluon | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | PyCaret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AutoML platforms - Asked ChatGPT "Which AutoML platform should I use?": 1. H2O.ai, 2. Azure Machine Learning, 3. Amazon SageMaker, 4. DataRobot, 5. Google Cloud - Asked ChatGPT "What are the best AutoML platforms?": 1. Azure Machine Learning, 2. Amazon SageMaker, 3. DataRobot, 4. H2O.ai, 5. Google Cloud - Asked ChatGPT "What's the best AutoML platform for model building?": 1. H2O.ai, 2. DataRobot, 3. Azure Machine Learning, 4. AutoGluon, 5. Amazon SageMaker, 6. Google Cloud - Searched Google, AI Overview "automl platform": 1. Google Cloud, 2. Amazon SageMaker, 3. DataRobot, 4. H2O.ai, 5. AutoGluon, 6. Azure Machine Learning - Searched Google, AI Overview "automated machine learning": 1. Google Cloud Not named in any answer: PyCaret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Amazon SageMaker changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon SageMaker worldwide fell from 66K to 42.4K. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide decreased from 2.1% to 1.3%. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among AutoML platforms worldwide peaked at 2.1% in October 2025 and was lowest at 1% in August 2026. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide decreased from 3.8% to 2.8%. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide peaked at 3.8% in October 2025 and was lowest at 2.4% in July 2026. - Across the 12 months ending September 2026, Amazon SageMaker fell from 5th to 6th among machine learning platforms worldwide. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model fine tuning platforms worldwide decreased from 12.2% to 7.3%. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model fine tuning platforms worldwide peaked at 12.2% in October 2025 and was lowest at 5.1% in August 2026. - Across the 12 months ending September 2026, Amazon SageMaker fell from 3rd to 5th among model fine tuning platforms worldwide. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among MLOps platforms worldwide peaked at 14% in October 2025 and was lowest at 9.3% in April 2026. - Across the 12 months ending September 2026, Amazon SageMaker fell from 3rd to 4th among MLOps platforms worldwide. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide decreased from 25.5% to 16.3%. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among model serving platforms worldwide peaked at 25.5% in October 2025 and was lowest at 14.1% in July 2026. - Across the 12 months ending September 2026, Amazon SageMaker fell from 2nd to 3rd among model serving platforms worldwide. ## How did search popularity change for AutoML platforms worldwide in September 2026? - Estimated monthly branded searches for Google Cloud worldwide rose 16.4% over 12 measured months, from 2.3M to 2.6M in September 2026. - Estimated monthly branded searches for PyCaret worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026. - Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. - Estimated monthly branded searches for DataRobot worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026. - Estimated monthly branded searches for AutoGluon worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. - Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026. ## How did search popularity change for machine learning platforms worldwide in September 2026? - In September 2026, Databricks gained share of searches among machine learning platforms worldwide, from 32.1% to 36.2%. - In September 2026, H2O.ai lost share of searches among machine learning platforms worldwide, from 48.1% to 44.4%. - Google Cloud Vertex AI’s share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 8.5% to 6% in September 2026. - Weights & Biases’ share of searches among machine learning platforms worldwide has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026. - Estimated monthly branded searches for Domino Data Lab worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. - Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. ## How did search popularity change for model fine tuning platforms worldwide in September 2026? - In September 2026, Google Cloud Vertex AI overtook Unsloth to rank 2nd among model fine tuning platforms worldwide, with 15.6% of the searches. - In September 2026, Amazon SageMaker gained share of searches among model fine tuning platforms worldwide, from 5.1% to 7.3%. - In September 2026, Hugging Face lost share of searches among model fine tuning platforms worldwide, from 54.6% to 51.9%. - In September 2026, Unsloth lost share of searches among model fine tuning platforms worldwide, from 14.6% to 13.7%. - Estimated monthly branded searches for Together AI worldwide rose 45.6% over 12 measured months, from 36K to 52.4K in September 2026. - Estimated monthly branded searches for Predibase worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026. ## How did search popularity change for MLOps platforms worldwide in September 2026? - In September 2026, Amazon SageMaker gained share of searches among MLOps platforms worldwide, from 11.8% to 13.7%. - In September 2026, Dataiku gained share of searches among MLOps platforms worldwide, from 11.3% to 13.1%. - In September 2026, Google Cloud Vertex AI lost share of searches among MLOps platforms worldwide, from 30.8% to 29.2%. - In September 2026, MLflow lost share of searches among MLOps platforms worldwide, from 16.9% to 16%. - In September 2026, Weights & Biases lost share of searches among MLOps platforms worldwide, from 17.4% to 16.6%. - Estimated monthly branded searches for Comet worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026. ## How did search popularity change for model serving platforms worldwide in September 2026? - In September 2026, Baseten gained share of searches among model serving platforms worldwide, from 16.6% to 19%. - In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%. - In September 2026, vLLM lost share of searches among model serving platforms worldwide, from 55.5% to 51.9%. - In September 2026, KServe lost share of searches among model serving platforms worldwide, from 2.7% to 2.1%. - Ray Serve’s share of searches among model serving platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.1% in September 2026. - Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AutoML platforms | 66K | 2.1% | 3 | | Nov 2025 | AutoML platforms | 57.3K | 1.9% | 3 | | Dec 2025 | AutoML platforms | 46.9K | 1.5% | 3 | | Jan 2026 | AutoML platforms | 51.8K | 1.7% | 3 | | Feb 2026 | AutoML platforms | 46.9K | 1.5% | 3 | | Mar 2026 | AutoML platforms | 51.8K | 1.4% | 3 | | Apr 2026 | AutoML platforms | 46.9K | 1.3% | 3 | | May 2026 | AutoML platforms | 42.4K | 1.3% | 3 | | Jun 2026 | AutoML platforms | 42.4K | 1.2% | 3 | | Jul 2026 | AutoML platforms | 34.6K | 1.1% | 3 | | Aug 2026 | AutoML platforms | 34.6K | 1% | 3 | | Sep 2026 | AutoML platforms | 42.4K | 1.3% | 3 | | Oct 2025 | Machine learning platforms | 66K | 3.8% | 5 | | Nov 2025 | Machine learning platforms | 57.3K | 3.6% | 6 | | Dec 2025 | Machine learning platforms | 46.9K | 3.1% | 6 | | Jan 2026 | Machine learning platforms | 51.8K | 3.3% | 5 | | Feb 2026 | Machine learning platforms | 46.9K | 3.1% | 6 | | Mar 2026 | Machine learning platforms | 51.8K | 3.2% | 6 | | Apr 2026 | Machine learning platforms | 46.9K | 2.9% | 7 | | May 2026 | Machine learning platforms | 42.4K | 2.8% | 6 | | Jun 2026 | Machine learning platforms | 42.4K | 2.7% | 7 | | Jul 2026 | Machine learning platforms | 34.6K | 2.4% | 7 | | Aug 2026 | Machine learning platforms | 34.6K | 2.5% | 6 | | Sep 2026 | Machine learning platforms | 42.4K | 2.8% | 6 | | Oct 2025 | Model fine tuning platforms | 66K | 12.2% | 3 | | Nov 2025 | Model fine tuning platforms | 57.3K | 10.4% | 3 | | Dec 2025 | Model fine tuning platforms | 46.9K | 8.6% | 3 | | Jan 2026 | Model fine tuning platforms | 51.8K | 8.5% | 3 | | Feb 2026 | Model fine tuning platforms | 46.9K | 8.6% | 3 | | Mar 2026 | Model fine tuning platforms | 51.8K | 7.5% | 5 | | Apr 2026 | Model fine tuning platforms | 46.9K | 6% | 5 | | May 2026 | Model fine tuning platforms | 42.4K | 6.7% | 5 | | Jun 2026 | Model fine tuning platforms | 42.4K | 6.9% | 5 | | Jul 2026 | Model fine tuning platforms | 34.6K | 5.9% | 5 | | Aug 2026 | Model fine tuning platforms | 34.6K | 5.1% | 5 | | Sep 2026 | Model fine tuning platforms | 42.4K | 7.3% | 5 | | Oct 2025 | MLOps platforms | 66K | 14% | 3 | | Nov 2025 | MLOps platforms | 57.3K | 12.1% | 4 | | Dec 2025 | MLOps platforms | 46.9K | 10.7% | 4 | | Jan 2026 | MLOps platforms | 51.8K | 11.6% | 3 | | Feb 2026 | MLOps platforms | 46.9K | 11.2% | 4 | | Mar 2026 | MLOps platforms | 51.8K | 10.3% | 4 | | Apr 2026 | MLOps platforms | 46.9K | 9.3% | 5 | | May 2026 | MLOps platforms | 42.4K | 10.1% | 4 | | Jun 2026 | MLOps platforms | 42.4K | 11% | 5 | | Jul 2026 | MLOps platforms | 34.6K | 10.5% | 5 | | Aug 2026 | MLOps platforms | 34.6K | 11.8% | 4 | | Sep 2026 | MLOps platforms | 42.4K | 13.7% | 4 | | Oct 2025 | Model serving platforms | 66K | 25.5% | 2 | | Nov 2025 | Model serving platforms | 57.3K | 23% | 2 | | Dec 2025 | Model serving platforms | 46.9K | 23.4% | 2 | | Jan 2026 | Model serving platforms | 51.8K | 20.6% | 2 | | Feb 2026 | Model serving platforms | 46.9K | 20.1% | 2 | | Mar 2026 | Model serving platforms | 51.8K | 18.7% | 2 | | Apr 2026 | Model serving platforms | 46.9K | 15.4% | 2 | | May 2026 | Model serving platforms | 42.4K | 15.7% | 2 | | Jun 2026 | Model serving platforms | 42.4K | 15% | 2 | | Jul 2026 | Model serving platforms | 34.6K | 14.1% | 3 | | Aug 2026 | Model serving platforms | 34.6K | 14.2% | 3 | | Sep 2026 | Model serving platforms | 42.4K | 16.3% | 3 | ## How are Amazon SageMaker’s branded searches counted? Brandwave collects information about searches that people make online using Amazon SageMaker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon sagemaker” - “aws sagemaker” - “sagemaker” ## Which AutoML platforms compete with Amazon SageMaker? - [Google Cloud](/demand/global-en/brands/google-cloud): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-google-cloud - [H2O.ai](/demand/global-en/brands/h2o-ai): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-h2o-ai - [DataRobot](/demand/global-en/brands/datarobot): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-datarobot - [Azure Machine Learning](/demand/global-en/brands/azure-machine-learning): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-azure-machine-learning - [AutoGluon](/demand/global-en/brands/autogluon): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-autogluon - [PyCaret](/demand/global-en/brands/pycaret) ## Who owns Amazon SageMaker? Amazon SageMaker is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon SageMaker? Amazon SageMaker is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon SageMaker: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-sagemaker This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-sagemaker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.