--- title: "Amazon Rekognition: search popularity worldwide" description: "Amazon Web Services' image and video analysis service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-rekognition" publisher: "Brandwave" --- # Amazon Rekognition: search popularity worldwide Amazon Web Services' image and video analysis service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Rekognition - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among computer vision platforms**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Computer vision platforms | 5 | 1.8% | 5.4K | - [Computer vision platforms](/demand/global-en/categories/computer-vision-platforms) ## Top computer vision platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Rekognition was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Rekognition is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roboflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OpenCV | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Ultralytics | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Amazon Rekognition | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Encord | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarifai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about computer vision platforms - Asked ChatGPT "Which computer vision platform should I use?": 1. Roboflow, 2. Ultralytics - Asked ChatGPT "What are the best computer vision platforms?": 1. Roboflow, 2. Amazon Rekognition, 3. Ultralytics, 4. OpenCV - Asked ChatGPT "What's the best computer vision platform for image recognition models?": 1. Roboflow, 2. Ultralytics, 3. Amazon Rekognition - Searched Google, AI Overview "computer vision platforms": 1. Roboflow, 2. OpenCV, 3. Amazon Rekognition - Searched Google, AI Overview "computer vision software": 1. OpenCV, 2. Roboflow Not named in any answer: Encord and Clarifai. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Amazon Rekognition changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Rekognition worldwide fell from 9.9K to 5.4K. - Across the 12 months ending September 2026, Amazon Rekognition’s share of searches among computer vision platforms worldwide decreased from 2.7% to 1.8%. - Across the 12 months ending September 2026, Amazon Rekognition fell from 4th to 5th among computer vision platforms worldwide. ## How did search popularity change for computer vision platforms worldwide in September 2026? - In September 2026, OpenCV gained share of searches among computer vision platforms worldwide, from 33.8% to 37.5%. - In September 2026, Encord gained share of searches among computer vision platforms worldwide, from 4.5% to 6.2%. - In September 2026, Roboflow lost share of searches among computer vision platforms worldwide, from 50.4% to 46%. - In September 2026, Ultralytics lost share of searches among computer vision platforms worldwide, from 8.3% to 7.6%. - Estimated monthly branded searches for Clarifai worldwide fell 64.2% over 12 measured months, from 8.1K to 2.9K in September 2026. - Estimated monthly branded searches for Amazon Rekognition worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Computer vision platforms | 9.9K | 2.7% | 4 | | Nov 2025 | Computer vision platforms | 9.9K | 2.8% | 4 | | Dec 2025 | Computer vision platforms | 8.1K | 2.5% | 4 | | Jan 2026 | Computer vision platforms | 8.1K | 2.4% | 4 | | Feb 2026 | Computer vision platforms | 8.1K | 2.5% | 5 | | Mar 2026 | Computer vision platforms | 8.1K | 2.2% | 5 | | Apr 2026 | Computer vision platforms | 6.6K | 1.8% | 5 | | May 2026 | Computer vision platforms | 6.6K | 2% | 5 | | Jun 2026 | Computer vision platforms | 6.6K | 2% | 5 | | Jul 2026 | Computer vision platforms | 5.4K | 1.9% | 5 | | Aug 2026 | Computer vision platforms | 5.4K | 2% | 5 | | Sep 2026 | Computer vision platforms | 5.4K | 1.8% | 5 | ## How are Amazon Rekognition’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Rekognition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon rekognition” ## Which computer vision platforms compete with Amazon Rekognition? - [Roboflow](/demand/global-en/brands/roboflow): Head-to-head: /demand/global-en/compare/amazon-rekognition-vs-roboflow - [OpenCV](/demand/global-en/brands/opencv): Head-to-head: /demand/global-en/compare/amazon-rekognition-vs-opencv - [Ultralytics](/demand/global-en/brands/ultralytics): Head-to-head: /demand/global-en/compare/amazon-rekognition-vs-ultralytics - [Encord](/demand/global-en/brands/encord): Head-to-head: /demand/global-en/compare/amazon-rekognition-vs-encord - [Clarifai](/demand/global-en/brands/clarifai): Head-to-head: /demand/global-en/compare/amazon-rekognition-vs-clarifai ## Who owns Amazon Rekognition? Amazon Rekognition is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Rekognition? Amazon Rekognition is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Rekognition: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-rekognition This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-rekognition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.