--- title: "Amazon Personalize: search popularity worldwide" description: "Amazon Personalize is a recommendation engine platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-personalize" publisher: "Brandwave" --- # Amazon Personalize: search popularity worldwide Amazon Personalize is a recommendation engine platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Personalize - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among recommendation engine platforms**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recommendation engine platforms | 5 | 1.9% | 1.6K | - [Recommendation engine platforms](/demand/global-en/categories/recommendation-engine-platforms) ## Top recommendation engine platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Personalize was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Personalize is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Personalize | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Recombee | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Algolia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dynamic Yield | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bloomreach | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TensorFlow Recommenders | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Constructor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Coveo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recommendation engine platforms - Asked ChatGPT "Which recommendation engine platform should I use?": 1. Amazon Personalize, 2. Recombee, 3. Algolia, 4. TensorFlow Recommenders - Asked ChatGPT "What are the best recommendation engine platforms?": 1. Amazon Personalize, 2. Recombee, 3. Algolia, 4. Bloomreach, 5. Dynamic Yield, 6. TensorFlow Recommenders - Asked ChatGPT "What's the best recommendation engine platform for a product team?": 1. Recombee, 2. Amazon Personalize, 3. Algolia, 4. Constructor, 5. Dynamic Yield - Searched Google, AI Overview "personalisation platform": 1. Bloomreach - Searched Google, AI Overview "recommendation software": 1. Amazon Personalize, 2. Recombee Not named in any answer: Coveo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Amazon Personalize changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Personalize worldwide fell from 2.9K to 1.6K. - Across the 12 months ending September 2026, Amazon Personalize’s share of searches among recommendation engine platforms worldwide decreased from 2.9% to 1.9%. - Across the 12 months ending September 2026, Amazon Personalize’s share of searches among recommendation engine platforms worldwide peaked at 3.1% in November 2025 and was lowest at 1.7% in August 2026. ## How did search popularity change for recommendation engine platforms worldwide in September 2026? - In September 2026, Coveo gained share of searches among recommendation engine platforms worldwide, from 13.1% to 17.6%. - In September 2026, Bloomreach gained share of searches among recommendation engine platforms worldwide, from 19.7% to 21.6%. - In September 2026, Algolia lost share of searches among recommendation engine platforms worldwide, from 57% to 51.1%. - In September 2026, Dynamic Yield lost share of searches among recommendation engine platforms worldwide, from 5.9% to 5.3%. - In September 2026, Constructor rose from 7th to 6th among recommendation engine platforms worldwide. - In September 2026, Recombee fell from 6th to 7th among recommendation engine platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recommendation engine platforms | 2.9K | 2.9% | 5 | | Nov 2025 | Recommendation engine platforms | 2.9K | 3.1% | 5 | | Dec 2025 | Recommendation engine platforms | 2.4K | 3.1% | 5 | | Jan 2026 | Recommendation engine platforms | 1.9K | 2% | 5 | | Feb 2026 | Recommendation engine platforms | 1.9K | 2.2% | 5 | | Mar 2026 | Recommendation engine platforms | 1.9K | 1.9% | 5 | | Apr 2026 | Recommendation engine platforms | 1.9K | 2% | 5 | | May 2026 | Recommendation engine platforms | 1.6K | 2% | 5 | | Jun 2026 | Recommendation engine platforms | 1.6K | 2% | 5 | | Jul 2026 | Recommendation engine platforms | 1.6K | 2% | 5 | | Aug 2026 | Recommendation engine platforms | 1.3K | 1.7% | 5 | | Sep 2026 | Recommendation engine platforms | 1.6K | 1.9% | 5 | ## How are Amazon Personalize’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Personalize’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon personalize” ## Which recommendation engine platforms compete with Amazon Personalize? - [Algolia](/demand/global-en/brands/algolia) - [Bloomreach](/demand/global-en/brands/bloomreach): Head-to-head: /demand/global-en/compare/amazon-personalize-vs-bloomreach - [Coveo](/demand/global-en/brands/coveo): Head-to-head: /demand/global-en/compare/amazon-personalize-vs-coveo - [Dynamic Yield](/demand/global-en/brands/dynamic-yield): Head-to-head: /demand/global-en/compare/amazon-personalize-vs-dynamic-yield - [Constructor](/demand/global-en/brands/constructor): Head-to-head: /demand/global-en/compare/amazon-personalize-vs-constructor - [Recombee](/demand/global-en/brands/recombee): Head-to-head: /demand/global-en/compare/amazon-personalize-vs-recombee - [TensorFlow Recommenders](/demand/global-en/brands/tensorflow-recommenders) ## Who owns Amazon Personalize? Amazon Personalize is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Personalize? Amazon Personalize is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Personalize: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-personalize This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-personalize. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.