---
title: "Amazon KDP: search popularity and Share of Search worldwide"
description: "Amazon KDP is a self publishing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-kdp"
publisher: "Brandwave"
---

# Amazon KDP: search popularity and Share of Search worldwide

Amazon KDP is a self publishing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon KDP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among self publishing platforms**: 90.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Self publishing platforms | 1 | 90.3% | 1.5M |

- [Self publishing platforms](/demand/global-en/categories/self-publishing-platforms)

## How has branded search demand for Amazon KDP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon KDP worldwide rose from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Amazon KDP’s estimated Share of Search among self publishing platforms worldwide increased from 89.2% to 90.3%.
- Across the 11 months ending August 2026, Amazon KDP’s estimated Share of Search among self publishing platforms worldwide peaked at 90.3% in August 2026 and was lowest at 87.1% in November 2025.

## How did search popularity change for self publishing platforms worldwide in August 2026?

- In August 2026, Amazon KDP gained estimated Share of Search among self publishing platforms worldwide, from 89.2% to 90.3%.
- In August 2026, Smashwords lost estimated Share of Search among self publishing platforms worldwide, from 2.4% to 1.6%.
- Estimated monthly branded searches for IngramSpark worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
- Estimated monthly branded searches for Lulu worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Self publishing platforms | 1.2M | 89.2% | 1 |
| Nov 2025 | Self publishing platforms | 1M | 87.1% | 1 |
| Dec 2025 | Self publishing platforms | 1.2M | 89.2% | 1 |
| Jan 2026 | Self publishing platforms | 1.2M | 88.2% | 1 |
| Feb 2026 | Self publishing platforms | 1M | 87.7% | 1 |
| Mar 2026 | Self publishing platforms | 1.2M | 89.2% | 1 |
| Apr 2026 | Self publishing platforms | 1.2M | 89.1% | 1 |
| May 2026 | Self publishing platforms | 1.2M | 89.6% | 1 |
| Jun 2026 | Self publishing platforms | 1.2M | 90% | 1 |
| Jul 2026 | Self publishing platforms | 1.2M | 89.2% | 1 |
| Aug 2026 | Self publishing platforms | 1.5M | 90.3% | 1 |
| Sep 2026 | Self publishing platforms | — | — | — |

## How is Amazon KDP measured?

Brandwave collects information about searches that people make online using Amazon KDP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon kdp”

## Which self publishing platforms compete with Amazon KDP?

- [IngramSpark](/demand/global-en/brands/ingramspark): Head-to-head: /demand/global-en/compare/amazon-kdp-vs-ingramspark
- [Draft2Digital](/demand/global-en/brands/draft2digital): Head-to-head: /demand/global-en/compare/amazon-kdp-vs-draft2digital
- [Smashwords](/demand/global-en/brands/smashwords): Head-to-head: /demand/global-en/compare/amazon-kdp-vs-smashwords
- [Lulu](/demand/global-en/brands/lulu-publishing): Head-to-head: /demand/global-en/compare/amazon-kdp-vs-lulu-publishing

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon KDP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-kdp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-kdp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.