--- title: "Amazon IVS: search popularity worldwide" description: "Amazon IVS is a video streaming API. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-ivs" publisher: "Brandwave" --- # Amazon IVS: search popularity worldwide Amazon IVS is a video streaming API. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon IVS - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among video streaming APIs**: 0.81% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video streaming APIs | 6 | 0.81% | 880 | - [Video streaming APIs](/demand/global-en/categories/video-streaming-apis) ## Top video streaming APIs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon IVS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon IVS is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mux | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudflare Stream | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazon IVS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | LiveKit | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | api.video | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wowza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video streaming APIs - Asked ChatGPT "Which video streaming API should I use?": 1. Mux, 2. Cloudflare Stream, 3. Amazon IVS, 4. LiveKit - Asked ChatGPT "What are the best video streaming APIs?": 1. Mux, 2. Cloudflare Stream, 3. LiveKit, 4. Amazon IVS - Asked ChatGPT "What's the best video streaming API for a developer team?": 1. Mux, 2. Cloudflare Stream, 3. Amazon IVS, 4. LiveKit - Searched Google, AI Overview "video streaming api": 1. Mux, 2. Cloudflare Stream, 3. api.video - Searched Google, AI Overview "live streaming api": 1. Mux Not named in any answer: Wowza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Amazon IVS changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon IVS worldwide fell from 1.3K to 880. - Across the 12 months ending September 2026, Amazon IVS’s share of searches among video streaming APIs worldwide decreased from 1.7% to 0.81%. ## How did search popularity change for video streaming APIs worldwide in September 2026? - In September 2026, api.video overtook Mux to rank 4th among video streaming APIs worldwide, with 2.7% of the searches. - In September 2026, LiveKit gained share of searches among video streaming APIs worldwide, from 59.2% to 68.5%. - In September 2026, Wowza lost share of searches among video streaming APIs worldwide, from 26.5% to 16.8%. - In September 2026, Cloudflare Stream lost share of searches among video streaming APIs worldwide, from 9.7% to 9.2%. - Estimated monthly branded searches for Amazon IVS worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video streaming APIs | 1.3K | 1.7% | 6 | | Nov 2025 | Video streaming APIs | 1.3K | 1.8% | 6 | | Dec 2025 | Video streaming APIs | 880 | 1.2% | 6 | | Jan 2026 | Video streaming APIs | 1K | 1.1% | 6 | | Feb 2026 | Video streaming APIs | 1K | 1.1% | 6 | | Mar 2026 | Video streaming APIs | 1K | 1.1% | 6 | | Apr 2026 | Video streaming APIs | 1K | 1.1% | 6 | | May 2026 | Video streaming APIs | 880 | 1% | 6 | | Jun 2026 | Video streaming APIs | 1K | 1.1% | 6 | | Jul 2026 | Video streaming APIs | 880 | 1% | 6 | | Aug 2026 | Video streaming APIs | 880 | 0.86% | 6 | | Sep 2026 | Video streaming APIs | 880 | 0.81% | 6 | ## How are Amazon IVS’s branded searches counted? Brandwave collects information about searches that people make online using Amazon IVS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon ivs” ## Which video streaming APIs compete with Amazon IVS? - [LiveKit](/demand/global-en/brands/livekit): Head-to-head: /demand/global-en/compare/amazon-ivs-vs-livekit - [Wowza](/demand/global-en/brands/wowza): Head-to-head: /demand/global-en/compare/amazon-ivs-vs-wowza - [Cloudflare Stream](/demand/global-en/brands/cloudflare-stream): Head-to-head: /demand/global-en/compare/amazon-ivs-vs-cloudflare-stream - [api.video](/demand/global-en/brands/api-video): Head-to-head: /demand/global-en/compare/amazon-ivs-vs-api-video - [Mux](/demand/global-en/brands/mux): Head-to-head: /demand/global-en/compare/amazon-ivs-vs-mux ## Who owns Amazon IVS? Amazon IVS is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon IVS? Amazon IVS is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon IVS: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-ivs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-ivs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.