--- title: "Amazon Handmade: search popularity worldwide" description: "Amazon’s marketplace for goods made by hand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-handmade" publisher: "Brandwave" --- # Amazon Handmade: search popularity worldwide Amazon’s marketplace for goods made by hand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Handmade - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among handmade and print marketplaces**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handmade and print marketplaces | 5 | 0.13% | 27.1K | - [Handmade and print marketplaces](/demand/global-en/categories/handmade-marketplaces) ## Top handmade and print marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Handmade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Handmade is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Handmade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Uncommon Goods | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Goimagine | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Zazzle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Society6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handmade and print marketplaces - Asked ChatGPT "Which handmade marketplace should I shop at?": 1. Etsy - Asked ChatGPT "What are the best handmade marketplaces?": 1. Etsy, 2. Goimagine, 3. Amazon Handmade - Asked ChatGPT "What's the best handmade marketplace for custom gifts for family?": 1. Etsy, 2. Uncommon Goods, 3. Amazon Handmade - Searched Google, AI Overview "handmade marketplaces": 1. Amazon Handmade, 2. Etsy - Searched Google, AI Overview "personalised gifts online": 1. Etsy Not named in any answer: Zazzle and Society6. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Amazon Handmade changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Handmade worldwide fell from 40.5K to 27.1K. - Across the 12 months ending September 2026, Amazon Handmade’s share of searches among handmade and print marketplaces worldwide held steady, from 0.19% to 0.13%. ## How did search popularity change for handmade and print marketplaces worldwide in September 2026? - Estimated monthly branded searches for Uncommon Goods worldwide fell 55.3% over 12 measured months, from 246K to 110K in September 2026. - Estimated monthly branded searches for Amazon Handmade worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Zazzle worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handmade and print marketplaces | 40.5K | 0.19% | 5 | | Nov 2025 | Handmade and print marketplaces | 33.1K | 0.13% | 5 | | Dec 2025 | Handmade and print marketplaces | 33.1K | 0.13% | 5 | | Jan 2026 | Handmade and print marketplaces | 40.5K | 0.19% | 5 | | Feb 2026 | Handmade and print marketplaces | 33.1K | 0.19% | 5 | | Mar 2026 | Handmade and print marketplaces | 33.1K | 0.16% | 5 | | Apr 2026 | Handmade and print marketplaces | 33.1K | 0.19% | 5 | | May 2026 | Handmade and print marketplaces | 33.1K | 0.16% | 5 | | Jun 2026 | Handmade and print marketplaces | 27.1K | 0.16% | 5 | | Jul 2026 | Handmade and print marketplaces | 27.1K | 0.16% | 5 | | Aug 2026 | Handmade and print marketplaces | 27.1K | 0.13% | 5 | | Sep 2026 | Handmade and print marketplaces | 27.1K | 0.13% | 5 | ## How are Amazon Handmade’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Handmade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon handmade” ## Which handmade and print marketplaces compete with Amazon Handmade? - [Etsy](/demand/global-en/brands/etsy): Head-to-head: /demand/global-en/compare/amazon-handmade-vs-etsy - [Zazzle](/demand/global-en/brands/zazzle): Head-to-head: /demand/global-en/compare/amazon-handmade-vs-zazzle - [Uncommon Goods](/demand/global-en/brands/uncommon-goods): Head-to-head: /demand/global-en/compare/amazon-handmade-vs-uncommon-goods - [Society6](/demand/global-en/brands/society6): Head-to-head: /demand/global-en/compare/amazon-handmade-vs-society6 - [Goimagine](/demand/global-en/brands/goimagine): Head-to-head: /demand/global-en/compare/amazon-handmade-vs-goimagine ## Who owns Amazon Handmade? Amazon Handmade is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Handmade? Amazon Handmade is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Handmade: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-handmade This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-handmade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.