---
title: "Amazon Fire TV: search popularity worldwide"
description: "Amazon Fire TV is streaming device. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv"
publisher: "Brandwave"
---

# Amazon Fire TV: search popularity worldwide

Amazon Fire TV is streaming device. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon Fire TV
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among video streaming devices**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video streaming devices | 4 | 3.8% | 585K |

- [Video streaming devices](/demand/global-en/categories/video-streaming-devices)

## How has branded search demand for Amazon Fire TV changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fire TV worldwide fell from 796K to 585K.
- Across the 11 months ending August 2026, Amazon Fire TV’s estimated Share of Search among video streaming devices worldwide decreased from 5.1% to 3.8%.
- Across the 11 months ending August 2026, Amazon Fire TV’s estimated Share of Search among video streaming devices worldwide peaked at 5.9% in November 2025 and was lowest at 3.8% in August 2026.

## How did search popularity change for video streaming devices worldwide in August 2026?

- In August 2026, Apple TV overtook Xiaomi to take the highest estimated Share of Search among video streaming devices worldwide, at 40.2%.
- In August 2026, Xiaomi lost estimated Share of Search among video streaming devices worldwide, from 43.7% to 40.2%.
- In August 2026, Roku lost estimated Share of Search among video streaming devices worldwide, from 13.1% to 12%.
- Estimated monthly branded searches for Amazon Fire TV worldwide fell 26.5% over 11 measured months, from 796K to 585K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video streaming devices | 796K | 5.1% | 4 |
| Nov 2025 | Video streaming devices | 1M | 5.9% | 4 |
| Dec 2025 | Video streaming devices | 796K | 4.7% | 4 |
| Jan 2026 | Video streaming devices | 851K | 5.4% | 4 |
| Feb 2026 | Video streaming devices | 751K | 5.8% | 4 |
| Mar 2026 | Video streaming devices | 651K | 4.2% | 4 |
| Apr 2026 | Video streaming devices | 615K | 4.5% | 4 |
| May 2026 | Video streaming devices | 560K | 4.1% | 4 |
| Jun 2026 | Video streaming devices | 560K | 4% | 4 |
| Jul 2026 | Video streaming devices | 541K | 3.9% | 4 |
| Aug 2026 | Video streaming devices | 585K | 3.8% | 4 |
| Sep 2026 | Video streaming devices | — | — | — |

## How is Amazon Fire TV measured?

Brandwave collects information about searches that people make online using Amazon Fire TV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon fire tv”
- “fire tv stick”

## Which video streaming devices compete with Amazon Fire TV?

- [Apple TV](/demand/global-en/brands/apple-tv): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-apple-tv
- [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-xiaomi
- [Roku](/demand/global-en/brands/roku): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-roku
- [Chromecast](/demand/global-en/brands/chromecast): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-chromecast
- [Nvidia Shield](/demand/global-en/brands/nvidia-shield): Head-to-head: /demand/global-en/compare/amazon-fire-tv-vs-nvidia-shield

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Fire TV: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.