--- title: "Amazon Fire TV Stick: search popularity worldwide" description: "Amazon Fire TV Stick makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv-stick" publisher: "Brandwave" --- # Amazon Fire TV Stick: search popularity worldwide Amazon Fire TV Stick makes TV streaming devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Fire TV Stick - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streaming device brands**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming device brands | 2 | 21.1% | 560K | - [Streaming device brands](/demand/global-en/categories/streaming-device-brands) ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick appeared in all five answers. Amazon Fire TV Stick is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roku | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Fire TV Stick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV 4K | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Chromecast | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Nvidia Shield | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device brand should I buy?": 1. Roku, 2. Amazon Fire TV Stick, 3. Apple TV 4K - Asked ChatGPT "What are the best streaming device brands?": 1. Roku, 2. Amazon Fire TV Stick, 3. Apple TV 4K, 4. Nvidia Shield - Asked ChatGPT "What's the best streaming device brand for 4k tv?": 1. Roku, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Google Chromecast - Searched Google, AI Overview "best streaming device": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Roku - Searched Google, AI Overview "tv streaming device": 1. Amazon Fire TV Stick, 2. Roku, 3. Google Chromecast, 4. Apple TV 4K Not named in any answer: Xiaomi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Amazon Fire TV Stick changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire TV Stick worldwide fell from 796K to 560K. - Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands worldwide decreased from 24.9% to 21.1%. - Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands worldwide peaked at 27.7% in November 2025 and was lowest at 15.2% in July 2026. ## How did search popularity change for streaming device brands worldwide in September 2026? - In September 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands worldwide, with 21.1% of the searches. - In September 2026, Nvidia Shield gained share of searches among streaming device brands worldwide, from 3.7% to 5.1%. - In September 2026, Xiaomi gained share of searches among streaming device brands worldwide, from 6.7% to 7.4%. - In September 2026, Google Chromecast lost share of searches among streaming device brands worldwide, from 47.2% to 45.1%. - In September 2026, Apple TV 4K lost share of searches among streaming device brands worldwide, from 22.3% to 20.7%. - Estimated monthly branded searches for Roku worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming device brands | 796K | 24.9% | 2 | | Nov 2025 | Streaming device brands | 1M | 27.7% | 2 | | Dec 2025 | Streaming device brands | 796K | 24.2% | 2 | | Jan 2026 | Streaming device brands | 851K | 26.3% | 2 | | Feb 2026 | Streaming device brands | 751K | 27.6% | 2 | | Mar 2026 | Streaming device brands | 651K | 23.5% | 2 | | Apr 2026 | Streaming device brands | 615K | 24% | 2 | | May 2026 | Streaming device brands | 560K | 19.5% | 2 | | Jun 2026 | Streaming device brands | 560K | 15.5% | 3 | | Jul 2026 | Streaming device brands | 541K | 15.2% | 3 | | Aug 2026 | Streaming device brands | 585K | 19.4% | 3 | | Sep 2026 | Streaming device brands | 560K | 21.1% | 2 | ## How are Amazon Fire TV Stick’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon fire tv” - “fire tv stick” ## Which streaming device brands compete with Amazon Fire TV Stick? - [Google Chromecast](/demand/global-en/brands/google-chromecast): Head-to-head: /demand/global-en/compare/amazon-fire-tv-stick-vs-google-chromecast - [Apple TV 4K](/demand/global-en/brands/apple-tv-4k): Head-to-head: /demand/global-en/compare/amazon-fire-tv-stick-vs-apple-tv-4k - [Xiaomi](/demand/global-en/brands/xiaomi): Head-to-head: /demand/global-en/compare/amazon-fire-tv-stick-vs-xiaomi - [Nvidia Shield](/demand/global-en/brands/nvidia-shield): Head-to-head: /demand/global-en/compare/amazon-fire-tv-stick-vs-nvidia-shield - [Roku](/demand/global-en/brands/roku): Head-to-head: /demand/global-en/compare/amazon-fire-tv-stick-vs-roku ## Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Fire TV Stick? Amazon Fire TV Stick is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Fire TV Stick: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv-stick This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-fire-tv-stick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.