--- title: "Amazon Fire Tablet: search popularity worldwide" description: "Amazon’s range of low-cost Android tablets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-fire-tablet" publisher: "Brandwave" --- # Amazon Fire Tablet: search popularity worldwide Amazon’s range of low-cost Android tablets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Fire Tablet - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among tablet brands**: 0.63% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tablet brands | 6 | 0.63% | 101K | - [Tablet brands](/demand/global-en/categories/tablet-brands) ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Fire Tablet was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire Tablet is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Fire Tablet | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Apple iPad | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Surface | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "Which tablet brand should I buy?": 1. Samsung, 2. Lenovo, 3. Apple iPad - Asked ChatGPT "What are the best tablet brands?": 1. Samsung, 2. Lenovo, 3. Amazon Fire Tablet, 4. Apple iPad, 5. Microsoft Surface - Asked ChatGPT "What's the best tablet brand for streaming and browsing?": 1. Samsung, 2. Amazon Fire Tablet, 3. Lenovo, 4. Apple iPad - Searched Google, AI Overview "cheap tablets": 1. Lenovo, 2. Samsung - Searched Google, AI Overview "tablet brands": 1. Samsung, 2. Lenovo, 3. Amazon Fire Tablet, 4. Apple iPad Not named in any answer: TCL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Amazon Fire Tablet changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire Tablet worldwide fell from 124K to 101K. - Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands worldwide held steady, from 0.86% to 0.63%. ## How did search popularity change for tablet brands worldwide in September 2026? - In September 2026, Apple iPad gained share of searches among tablet brands worldwide, from 58.2% to 62.4%. - In September 2026, TCL gained share of searches among tablet brands worldwide, from 7% to 7.6%. - In September 2026, Lenovo lost share of searches among tablet brands worldwide, from 29.3% to 25.1%. - In September 2026, Samsung lost share of searches among tablet brands worldwide, from 2.7% to 1.9%. - In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide. - Estimated monthly branded searches for Amazon Fire Tablet worldwide fell 18.2% over 12 measured months, from 124K to 101K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tablet brands | 124K | 0.86% | 6 | | Nov 2025 | Tablet brands | 151K | 0.79% | 6 | | Dec 2025 | Tablet brands | 151K | 0.85% | 6 | | Jan 2026 | Tablet brands | 107K | 0.67% | 6 | | Feb 2026 | Tablet brands | 87.6K | 0.67% | 6 | | Mar 2026 | Tablet brands | 101K | 0.71% | 6 | | Apr 2026 | Tablet brands | 87.6K | 0.75% | 6 | | May 2026 | Tablet brands | 82.7K | 0.71% | 6 | | Jun 2026 | Tablet brands | 101K | 0.8% | 6 | | Jul 2026 | Tablet brands | 87.6K | 0.62% | 6 | | Aug 2026 | Tablet brands | 101K | 0.71% | 6 | | Sep 2026 | Tablet brands | 101K | 0.63% | 6 | ## How are Amazon Fire Tablet’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon fire tablet” - “fire tablet” ## Which tablet brands compete with Amazon Fire Tablet? - [Apple iPad](/demand/global-en/brands/apple-ipad): Head-to-head: /demand/global-en/compare/amazon-fire-tablet-vs-apple-ipad - [Lenovo](/demand/global-en/brands/lenovo): Head-to-head: /demand/global-en/compare/amazon-fire-tablet-vs-lenovo - [TCL](/demand/global-en/brands/tcl): Head-to-head: /demand/global-en/compare/amazon-fire-tablet-vs-tcl - [Microsoft Surface](/demand/global-en/brands/microsoft-surface): Head-to-head: /demand/global-en/compare/amazon-fire-tablet-vs-microsoft-surface - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/amazon-fire-tablet-vs-samsung ## Who owns Amazon Fire Tablet? Amazon Fire Tablet is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Fire Tablet? Amazon Fire Tablet is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Fire Tablet: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-fire-tablet This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-fire-tablet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.