---
title: "Amazon Echo: search popularity worldwide"
description: "Amazon makes Echo smart speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-echo"
publisher: "Brandwave"
---

# Amazon Echo: search popularity worldwide

Amazon makes Echo smart speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amazon Echo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among smart speaker brands**: 17.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smart speaker brands | 3 | 17.2% | 275K |

- [Smart speaker brands](/demand/global-en/categories/smart-speaker-brands)

## How has branded search demand for Amazon Echo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Echo worldwide fell from 402K to 275K.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide decreased from 22.1% to 17.2%.
- Across the 12 months ending September 2026, Amazon Echo’s estimated Share of Search among smart speaker brands worldwide peaked at 24.3% in December 2025 and was lowest at 17.2% in September 2026.
- Across the 12 months ending September 2026, Amazon Echo fell from 2nd to 3rd among smart speaker brands worldwide.

## How did search popularity change for smart speaker brands worldwide in September 2026?

- In September 2026, Apple HomePod gained estimated Share of Search among smart speaker brands worldwide, from 19.5% to 22.9%.
- In September 2026, Sonos lost estimated Share of Search among smart speaker brands worldwide, from 43.8% to 42.2%.
- In September 2026, Amazon Echo lost estimated Share of Search among smart speaker brands worldwide, from 17.9% to 17.2%.
- In September 2026, Google Nest lost estimated Share of Search among smart speaker brands worldwide, from 16% to 15.4%.
- In September 2026, Bose lost estimated Share of Search among smart speaker brands worldwide, from 2.8% to 2.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smart speaker brands | 402K | 22.1% | 2 |
| Nov 2025 | Smart speaker brands | 502K | 20.9% | 2 |
| Dec 2025 | Smart speaker brands | 569K | 24.3% | 2 |
| Jan 2026 | Smart speaker brands | 336K | 18.9% | 4 |
| Feb 2026 | Smart speaker brands | 275K | 18.9% | 4 |
| Mar 2026 | Smart speaker brands | 275K | 17.6% | 3 |
| Apr 2026 | Smart speaker brands | 256K | 19.2% | 2 |
| May 2026 | Smart speaker brands | 275K | 17.6% | 3 |
| Jun 2026 | Smart speaker brands | 300K | 20.2% | 3 |
| Jul 2026 | Smart speaker brands | 256K | 18.7% | 3 |
| Aug 2026 | Smart speaker brands | 275K | 17.9% | 3 |
| Sep 2026 | Smart speaker brands | 275K | 17.2% | 3 |

## How is Amazon Echo measured?

Brandwave collects information about searches that people make online using Amazon Echo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amazon echo”
- “echo dot”

## Which smart speaker brands compete with Amazon Echo?

- [Sonos](/demand/global-en/brands/sonos): Head-to-head: /demand/global-en/compare/amazon-echo-vs-sonos
- [Apple HomePod](/demand/global-en/brands/apple-homepod): Head-to-head: /demand/global-en/compare/amazon-echo-vs-apple-homepod
- [Google Nest](/demand/global-en/brands/google-nest): Head-to-head: /demand/global-en/compare/amazon-echo-vs-google-nest
- [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/amazon-echo-vs-bose

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amazon Echo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-echo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-echo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.