--- title: "Amazon DSP: search popularity and Share of Search worldwide" description: "Amazon DSP is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-dsp" publisher: "Brandwave" --- # Amazon DSP: search popularity and Share of Search worldwide Amazon DSP is a programmatic advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon DSP - **Owned by**: Amazon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among display advertising platforms**: 16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Display advertising platforms | 4 | 16% | 27.1K | | Programmatic advertising platforms | 3 | 19.9% | 27.1K | | Programmatic advertising platforms | 2 | 28.9% | 27.1K | - [Display advertising platforms](/demand/global-en/categories/display-advertising-platforms) - [Programmatic advertising platforms](/demand/global-en/categories/programmatic-advertising-platforms) - [Programmatic advertising platforms](/demand/global-en/categories/programmatic-ad-platforms) ## How has branded search demand for Amazon DSP changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon DSP worldwide fell from 49.5K to 27.1K. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide decreased from 23.6% to 16%. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide peaked at 23.6% in October 2025 and was lowest at 15% in February 2026. - Across the 11 months ending August 2026, Amazon DSP fell from 3rd to 4th among display advertising platforms worldwide. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 26.7% to 19.9%. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 26.7% in October 2025 and was lowest at 18.3% in February 2026. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 41.6% to 28.9%. - Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 41.6% in October 2025 and was lowest at 28.3% in February 2026. ## How did search popularity change for display advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%. - In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%. - In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%. - In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%. - Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026. ## How did search popularity change for programmatic advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%. - In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%. - In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%. - Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026. - Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026. - Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. ## How did search popularity change for programmatic advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%. - In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%. - In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%. - Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. - Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Display advertising platforms | 49.5K | 23.6% | 3 | | Nov 2025 | Display advertising platforms | 33.1K | 19.6% | 3 | | Dec 2025 | Display advertising platforms | 33.1K | 22.1% | 3 | | Jan 2026 | Display advertising platforms | 33.1K | 17.8% | 3 | | Feb 2026 | Display advertising platforms | 27.1K | 15% | 4 | | Mar 2026 | Display advertising platforms | 33.1K | 16.5% | 3 | | Apr 2026 | Display advertising platforms | 33.1K | 18.1% | 4 | | May 2026 | Display advertising platforms | 33.1K | 19.9% | 3 | | Jun 2026 | Display advertising platforms | 33.1K | 18.9% | 3 | | Jul 2026 | Display advertising platforms | 27.1K | 16.9% | 4 | | Aug 2026 | Display advertising platforms | 27.1K | 16% | 4 | | Sep 2026 | Display advertising platforms | — | — | — | | Oct 2025 | Programmatic advertising platforms | 49.5K | 26.7% | 3 | | Nov 2025 | Programmatic advertising platforms | 33.1K | 23.2% | 3 | | Dec 2025 | Programmatic advertising platforms | 33.1K | 26.7% | 3 | | Jan 2026 | Programmatic advertising platforms | 33.1K | 21.6% | 3 | | Feb 2026 | Programmatic advertising platforms | 27.1K | 18.3% | 3 | | Mar 2026 | Programmatic advertising platforms | 33.1K | 19.7% | 3 | | Apr 2026 | Programmatic advertising platforms | 33.1K | 23.1% | 3 | | May 2026 | Programmatic advertising platforms | 33.1K | 24.7% | 3 | | Jun 2026 | Programmatic advertising platforms | 33.1K | 23.1% | 3 | | Jul 2026 | Programmatic advertising platforms | 27.1K | 21.3% | 3 | | Aug 2026 | Programmatic advertising platforms | 27.1K | 19.9% | 3 | | Sep 2026 | Programmatic advertising platforms | — | — | — | | Oct 2025 | Programmatic advertising platforms | 49.5K | 41.6% | 2 | | Nov 2025 | Programmatic advertising platforms | 33.1K | 36.7% | 2 | | Dec 2025 | Programmatic advertising platforms | 33.1K | 40.8% | 2 | | Jan 2026 | Programmatic advertising platforms | 33.1K | 32.6% | 2 | | Feb 2026 | Programmatic advertising platforms | 27.1K | 28.3% | 2 | | Mar 2026 | Programmatic advertising platforms | 33.1K | 28.5% | 2 | | Apr 2026 | Programmatic advertising platforms | 33.1K | 36.2% | 2 | | May 2026 | Programmatic advertising platforms | 33.1K | 36% | 2 | | Jun 2026 | Programmatic advertising platforms | 33.1K | 36.2% | 2 | | Jul 2026 | Programmatic advertising platforms | 27.1K | 35.8% | 2 | | Aug 2026 | Programmatic advertising platforms | 27.1K | 28.9% | 2 | | Sep 2026 | Programmatic advertising platforms | — | — | — | ## How is Amazon DSP measured? Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon dsp” ## Which display advertising platforms compete with Amazon DSP? - [The Trade Desk](/demand/global-en/brands/the-trade-desk): Head-to-head: /demand/global-en/compare/amazon-dsp-vs-the-trade-desk - [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/amazon-dsp-vs-criteo - [Google Ads](/demand/global-en/brands/google-ads): Head-to-head: /demand/global-en/compare/amazon-dsp-vs-google-ads - [AdRoll](/demand/global-en/brands/adroll): Head-to-head: /demand/global-en/compare/adroll-vs-amazon-dsp ## Who owns Amazon DSP? Amazon DSP is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon DSP? Amazon DSP is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero, Kindle and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon DSP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-dsp This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-dsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.