--- title: "Amazon Cognito: search popularity worldwide" description: "Amazon Web Services's user sign-up and sign-in service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-cognito" publisher: "Brandwave" --- # Amazon Cognito: search popularity worldwide Amazon Web Services's user sign-up and sign-in service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Cognito - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among authentication platforms**: 0.75% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Authentication platforms | 8 | 0.75% | 24.7K | - [Authentication platforms](/demand/global-en/categories/authentication-platforms) ## Top authentication platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Cognito was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Cognito is the joint fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clerk | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Auth0 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Supabase | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Firebase Authentication | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WorkOS | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Amazon Cognito | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Better Auth | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Stytch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Okta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keycloak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frontegg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about authentication platforms - Asked ChatGPT "Which authentication platform should I use?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Amazon Cognito - Asked ChatGPT "What are the best authentication platforms?": 1. Clerk, 2. Auth0, 3. Supabase, 4. WorkOS, 5. Firebase Authentication, 6. Amazon Cognito, 7. Stytch, 8. Better Auth - Asked ChatGPT "What's the best authentication platform for user sign in?": 1. Clerk, 2. Auth0, 3. Supabase, 4. Firebase Authentication, 5. Better Auth - Searched Google, AI Overview "authentication software": 1. Auth0 - Searched Google, AI Overview "login platform": named none of the brands we track Not named in any answer: Okta, Keycloak and Frontegg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Amazon Cognito changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Cognito worldwide fell from 32.1K to 24.7K. - Across the 12 months ending September 2026, Amazon Cognito’s share of searches among authentication platforms worldwide decreased from 1.7% to 0.75%. - Across the 12 months ending September 2026, Amazon Cognito fell from 6th to 8th among authentication platforms worldwide. ## How did search popularity change for authentication platforms worldwide in September 2026? - In September 2026, Supabase gained share of searches among authentication platforms worldwide, from 63.8% to 68.2%. - In September 2026, Okta lost share of searches among authentication platforms worldwide, from 23.5% to 20.5%. - In September 2026, Keycloak lost share of searches among authentication platforms worldwide, from 4.7% to 4.1%. - In September 2026, Firebase Authentication rose from 10th to 9th among authentication platforms worldwide. - In September 2026, Clerk fell from 9th to 10th among authentication platforms worldwide. - Estimated monthly branded searches for WorkOS worldwide rose 80.7% over 12 measured months, from 27.6K to 49.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Authentication platforms | 32.1K | 1.7% | 6 | | Nov 2025 | Authentication platforms | 30.3K | 1.5% | 6 | | Dec 2025 | Authentication platforms | 24.7K | 1.2% | 7 | | Jan 2026 | Authentication platforms | 30.3K | 1.3% | 7 | | Feb 2026 | Authentication platforms | 26.2K | 1.1% | 8 | | Mar 2026 | Authentication platforms | 30.3K | 0.98% | 7 | | Apr 2026 | Authentication platforms | 24.7K | 0.85% | 8 | | May 2026 | Authentication platforms | 24.7K | 0.86% | 7 | | Jun 2026 | Authentication platforms | 24.7K | 0.86% | 8 | | Jul 2026 | Authentication platforms | 21.4K | 0.74% | 8 | | Aug 2026 | Authentication platforms | 21.4K | 0.75% | 8 | | Sep 2026 | Authentication platforms | 24.7K | 0.75% | 8 | ## How are Amazon Cognito’s branded searches counted? Brandwave collects information about searches that people make online using Amazon Cognito’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon cognito” - “aws cognito” ## Which authentication platforms compete with Amazon Cognito? - [Supabase](/demand/global-en/brands/supabase) - [Okta](/demand/global-en/brands/okta) - [Keycloak](/demand/global-en/brands/keycloak) - [Auth0](/demand/global-en/brands/auth0) - [WorkOS](/demand/global-en/brands/workos): Head-to-head: /demand/global-en/compare/amazon-cognito-vs-workos - [Better Auth](/demand/global-en/brands/better-auth): Head-to-head: /demand/global-en/compare/amazon-cognito-vs-better-auth - [Stytch](/demand/global-en/brands/stytch): Head-to-head: /demand/global-en/compare/amazon-cognito-vs-stytch - [Firebase Authentication](/demand/global-en/brands/firebase-auth): Head-to-head: /demand/global-en/compare/amazon-cognito-vs-firebase-auth - [Clerk](/demand/global-en/brands/clerk-auth): Head-to-head: /demand/global-en/compare/amazon-cognito-vs-clerk-auth - [Frontegg](/demand/global-en/brands/frontegg) ## Who owns Amazon Cognito? Amazon Cognito is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Cognito? Amazon Cognito is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Cognito: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-cognito This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-cognito. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.