--- title: "Amazon Associates: search popularity worldwide" description: "Amazon's affiliate marketing programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-associates" publisher: "Brandwave" --- # Amazon Associates: search popularity worldwide Amazon's affiliate marketing programme. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Associates - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among affiliate marketing platforms**: 64.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Affiliate marketing platforms | 1 | 64.2% | 569K | | Affiliate program platforms | 1 | 64.9% | 569K | | Affiliate networks | 1 | 64.9% | 569K | - [Affiliate marketing platforms](/demand/global-en/categories/affiliate-marketing-platforms) - [Affiliate program platforms](/demand/global-en/categories/affiliate-program-platforms) - [Affiliate networks](/demand/global-en/categories/affiliate-networks) ## Top affiliate marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | impact.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Associates | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Awin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ClickBank | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | CJ Affiliate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | PartnerStack | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | ShareASale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Rakuten Advertising | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Partnerize | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about affiliate marketing platforms - Asked ChatGPT "Which affiliate marketing platform should I use?": 1. Amazon Associates, 2. impact.com, 3. Awin, 4. CJ Affiliate, 5. ClickBank, 6. PartnerStack - Asked ChatGPT "What are the best affiliate marketing platforms?": 1. Amazon Associates, 2. Awin, 3. ClickBank, 4. impact.com, 5. PartnerStack, 6. CJ Affiliate, 7. Rakuten Advertising - Asked ChatGPT "What's the best affiliate marketing platform for an online store?": 1. Awin, 2. impact.com - Searched Google, AI Overview "affiliate marketing platform": 1. Amazon Associates, 2. impact.com, 3. ClickBank, 4. CJ Affiliate, 5. ShareASale, 6. Awin, 7. PartnerStack - Searched Google, AI Overview "affiliate marketing software": 1. impact.com, 2. PartnerStack Not named in any answer: Partnerize. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Amazon Associates changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Associates worldwide rose from 502K to 569K. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide increased from 51.6% to 64.2%. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide peaked at 68.1% in April 2026 and was lowest at 51.6% in October 2025. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate program platforms worldwide increased from 53.1% to 64.9%. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate program platforms worldwide peaked at 69.1% in April 2026 and was lowest at 53.1% in October 2025. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks worldwide increased from 52.8% to 64.9%. - Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks worldwide peaked at 69.1% in April 2026 and was lowest at 52.8% in October 2025. ## How did search popularity change for affiliate marketing platforms worldwide in September 2026? - In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%. - In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%. - In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%. - In September 2026, Partnerize rose from 9th to 8th among affiliate marketing platforms worldwide. - In September 2026, Rakuten Advertising fell from 8th to 9th among affiliate marketing platforms worldwide. - Estimated monthly branded searches for ShareASale worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026. ## How did search popularity change for affiliate program platforms worldwide in September 2026? - In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%. - In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%. - In September 2026, ClickBank lost share of searches among affiliate program platforms worldwide, from 15.9% to 15.4%. - Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for CJ Affiliate worldwide fell 33.5% over 12 measured months, from 29.9K to 19.9K in September 2026. - Estimated monthly branded searches for Refersion worldwide fell 33.3% over 12 measured months, from 4.7K to 3.1K in September 2026. ## How did search popularity change for affiliate networks worldwide in September 2026? - In September 2026, Awin gained share of searches among affiliate networks worldwide, from 9.6% to 11.9%. - In September 2026, Amazon Associates lost share of searches among affiliate networks worldwide, from 67.4% to 64.9%. - In September 2026, ClickBank lost share of searches among affiliate networks worldwide, from 16% to 15.4%. - In September 2026, Partnerize rose from 8th to 7th among affiliate networks worldwide. - In September 2026, Rakuten Advertising fell from 7th to 8th among affiliate networks worldwide. - Estimated monthly branded searches for CJ Affiliate worldwide fell 33.5% over 12 measured months, from 29.9K to 19.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Affiliate marketing platforms | 502K | 51.6% | 1 | | Nov 2025 | Affiliate marketing platforms | 502K | 52.6% | 1 | | Dec 2025 | Affiliate marketing platforms | 502K | 57% | 1 | | Jan 2026 | Affiliate marketing platforms | 669K | 59.7% | 1 | | Feb 2026 | Affiliate marketing platforms | 751K | 65.6% | 1 | | Mar 2026 | Affiliate marketing platforms | 851K | 66.3% | 1 | | Apr 2026 | Affiliate marketing platforms | 851K | 68.1% | 1 | | May 2026 | Affiliate marketing platforms | 696K | 65.2% | 1 | | Jun 2026 | Affiliate marketing platforms | 696K | 65.4% | 1 | | Jul 2026 | Affiliate marketing platforms | 696K | 66.6% | 1 | | Aug 2026 | Affiliate marketing platforms | 696K | 66.8% | 1 | | Sep 2026 | Affiliate marketing platforms | 569K | 64.2% | 1 | | Oct 2025 | Affiliate program platforms | 502K | 53.1% | 1 | | Nov 2025 | Affiliate program platforms | 502K | 54.3% | 1 | | Dec 2025 | Affiliate program platforms | 502K | 58.5% | 1 | | Jan 2026 | Affiliate program platforms | 669K | 61% | 1 | | Feb 2026 | Affiliate program platforms | 751K | 66.9% | 1 | | Mar 2026 | Affiliate program platforms | 851K | 67.2% | 1 | | Apr 2026 | Affiliate program platforms | 851K | 69.1% | 1 | | May 2026 | Affiliate program platforms | 696K | 65.9% | 1 | | Jun 2026 | Affiliate program platforms | 696K | 66.1% | 1 | | Jul 2026 | Affiliate program platforms | 696K | 67.3% | 1 | | Aug 2026 | Affiliate program platforms | 696K | 67.3% | 1 | | Sep 2026 | Affiliate program platforms | 569K | 64.9% | 1 | | Oct 2025 | Affiliate networks | 502K | 52.8% | 1 | | Nov 2025 | Affiliate networks | 502K | 53.9% | 1 | | Dec 2025 | Affiliate networks | 502K | 58.2% | 1 | | Jan 2026 | Affiliate networks | 669K | 60.9% | 1 | | Feb 2026 | Affiliate networks | 751K | 66.7% | 1 | | Mar 2026 | Affiliate networks | 851K | 67.4% | 1 | | Apr 2026 | Affiliate networks | 851K | 69.1% | 1 | | May 2026 | Affiliate networks | 696K | 66.1% | 1 | | Jun 2026 | Affiliate networks | 696K | 66.4% | 1 | | Jul 2026 | Affiliate networks | 696K | 67.4% | 1 | | Aug 2026 | Affiliate networks | 696K | 67.4% | 1 | | Sep 2026 | Affiliate networks | 569K | 64.9% | 1 | ## How are Amazon Associates’ branded searches counted? Brandwave collects information about searches that people make online using Amazon Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon affiliate program” - “amazon associates” ## Which affiliate marketing platforms compete with Amazon Associates? - [ClickBank](/demand/global-en/brands/clickbank): Head-to-head: /demand/global-en/compare/amazon-associates-vs-clickbank - [Awin](/demand/global-en/brands/awin): Head-to-head: /demand/global-en/compare/amazon-associates-vs-awin - [CJ Affiliate](/demand/global-en/brands/cj-affiliate): Head-to-head: /demand/global-en/compare/amazon-associates-vs-cj-affiliate - [PartnerStack](/demand/global-en/brands/partnerstack): Head-to-head: /demand/global-en/compare/amazon-associates-vs-partnerstack - [impact.com](/demand/global-en/brands/impact-com): Head-to-head: /demand/global-en/compare/amazon-associates-vs-impact-com - [ShareASale](/demand/global-en/brands/shareasale) - [Partnerize](/demand/global-en/brands/partnerize) - [Rakuten Advertising](/demand/global-en/brands/rakuten-advertising) ## Who owns Amazon Associates? Amazon Associates is owned by Amazon. Brandwave also tracks Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Amazon Associates? Amazon Associates is owned by Amazon. Brandwave also tracks Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Amazon Associates: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-associates This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-associates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.