--- title: "Amazon Ads: search popularity and Share of Search worldwide" description: "Amazon Ads is an advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/amazon-ads" publisher: "Brandwave" --- # Amazon Ads: search popularity and Share of Search worldwide Amazon Ads is an advertising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Amazon Ads - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ad server platforms**: 34.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ad server platforms | 2 | 34.6% | 75.3K | | Retail media networks | 1 | 56.3% | 75.3K | - [Ad server platforms](/demand/global-en/categories/ad-server-platforms) - [Retail media networks](/demand/global-en/categories/retail-media-networks) ## How has branded search demand for Amazon Ads changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Ads worldwide fell from 92.4K to 75.3K. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide decreased from 43.3% to 34.6%. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide peaked at 43.7% in November 2025 and was lowest at 34.4% in May 2026. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide increased from 52.8% to 56.3%. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among retail media networks worldwide peaked at 60.8% in December 2025 and was lowest at 51.9% in January 2026. ## How did search popularity change for ad server platforms worldwide in August 2026? - Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Amazon Ads worldwide fell 18.5% over 11 measured months, from 92.4K to 75.3K in August 2026. - Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for retail media networks worldwide in August 2026? - In August 2026, Amazon Ads gained estimated Share of Search among retail media networks worldwide, from 52.8% to 56.3%. - In August 2026, Criteo lost estimated Share of Search among retail media networks worldwide, from 35.3% to 31%. - Estimated monthly branded searches for CitrusAd worldwide fell 80% over 11 measured months, from 2.4K to 480 in August 2026. - Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ad server platforms | 92.4K | 43.3% | 2 | | Nov 2025 | Ad server platforms | 92.4K | 43.7% | 2 | | Dec 2025 | Ad server platforms | 92.4K | 43.7% | 2 | | Jan 2026 | Ad server platforms | 75.9K | 38.8% | 2 | | Feb 2026 | Ad server platforms | 75.9K | 38.9% | 2 | | Mar 2026 | Ad server platforms | 92.1K | 38.7% | 2 | | Apr 2026 | Ad server platforms | 75.6K | 34.5% | 2 | | May 2026 | Ad server platforms | 75.3K | 34.4% | 2 | | Jun 2026 | Ad server platforms | 75.6K | 34.5% | 2 | | Jul 2026 | Ad server platforms | 75.3K | 34.6% | 2 | | Aug 2026 | Ad server platforms | 75.3K | 34.6% | 2 | | Sep 2026 | Ad server platforms | — | — | — | | Oct 2025 | Retail media networks | 92.4K | 52.8% | 1 | | Nov 2025 | Retail media networks | 92.4K | 56.6% | 1 | | Dec 2025 | Retail media networks | 92.4K | 60.8% | 1 | | Jan 2026 | Retail media networks | 75.9K | 51.9% | 1 | | Feb 2026 | Retail media networks | 75.9K | 52.1% | 1 | | Mar 2026 | Retail media networks | 92.1K | 55.4% | 1 | | Apr 2026 | Retail media networks | 75.6K | 52% | 1 | | May 2026 | Retail media networks | 75.3K | 56.3% | 1 | | Jun 2026 | Retail media networks | 75.6K | 52.3% | 1 | | Jul 2026 | Retail media networks | 75.3K | 52.8% | 1 | | Aug 2026 | Retail media networks | 75.3K | 56.3% | 1 | | Sep 2026 | Retail media networks | — | — | — | ## How is Amazon Ads measured? Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “amazon ads” - “amazonads” ## Which ad server platforms compete with Amazon Ads? - [Google Ad Manager](/demand/global-en/brands/google-ad-manager): Head-to-head: /demand/global-en/compare/amazon-ads-vs-google-ad-manager - [Kevel](/demand/global-en/brands/kevel): Head-to-head: /demand/global-en/compare/amazon-ads-vs-kevel - [Xandr](/demand/global-en/brands/xandr): Head-to-head: /demand/global-en/compare/amazon-ads-vs-xandr - [Sizmek](/demand/global-en/brands/sizmek): Head-to-head: /demand/global-en/compare/amazon-ads-vs-sizmek ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Amazon Ads: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amazon-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amazon-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.