---
title: "Amara: search popularity and Share of Search worldwide"
description: "Amara is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/amara"
publisher: "Brandwave"
---

# Amara: search popularity and Share of Search worldwide

Amara is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Amara
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cushion brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cushion brands | 6 | <0.01% | 720 |

- [Cushion brands](/demand/global-en/categories/cushion-brands)

## How has branded search demand for Amara changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Amara worldwide rose from 590 to 720.
- Across the 11 months ending August 2026, Amara’s estimated Share of Search among cushion brands worldwide held steady at <0.01%.

## How did search popularity change for cushion brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
- In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.
- Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cushion brands | 590 | <0.01% | 6 |
| Nov 2025 | Cushion brands | 720 | <0.01% | 6 |
| Dec 2025 | Cushion brands | 720 | <0.01% | 6 |
| Jan 2026 | Cushion brands | 720 | <0.01% | 6 |
| Feb 2026 | Cushion brands | 720 | <0.01% | 6 |
| Mar 2026 | Cushion brands | 720 | <0.01% | 6 |
| Apr 2026 | Cushion brands | 720 | <0.01% | 6 |
| May 2026 | Cushion brands | 720 | <0.01% | 6 |
| Jun 2026 | Cushion brands | 720 | <0.01% | 6 |
| Jul 2026 | Cushion brands | 720 | <0.01% | 6 |
| Aug 2026 | Cushion brands | 720 | <0.01% | 6 |
| Sep 2026 | Cushion brands | — | — | — |

## How is Amara measured?

Brandwave collects information about searches that people make online using Amara’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “amara living”

## Which cushion brands compete with Amara?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/amara-vs-ikea
- [Zara Home](/demand/global-en/brands/zara-home): Head-to-head: /demand/global-en/compare/amara-vs-zara-home
- [H&M Home](/demand/global-en/brands/h-m-home): Head-to-head: /demand/global-en/compare/amara-vs-h-m-home
- [Society6](/demand/global-en/brands/society6): Head-to-head: /demand/global-en/compare/amara-vs-society6
- [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/amara-vs-muji

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Amara: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/amara

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/amara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.