---
title: "Altra: search popularity and Share of Search worldwide"
description: "Altra makes running shoes with a wide toe box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/altra"
publisher: "Brandwave"
---

# Altra: search popularity and Share of Search worldwide

Altra makes running shoes with a wide toe box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Altra
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among trail running shoes**: 0.02%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trail running shoes | 5 | 0.02% | 1K |

- [Trail running shoes](/demand/global-en/categories/trail-running-shoes)

## How has branded search demand for Altra changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Altra worldwide rose from 880 to 1K.
- Across the 11 months ending August 2026, Altra’s estimated Share of Search among trail running shoes worldwide held steady at 0.02%.

## How did search popularity change for trail running shoes worldwide in August 2026?

- In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.
- In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 22.5% to 21.1%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trail running shoes | 880 | 0.02% | 5 |
| Nov 2025 | Trail running shoes | 1K | 0.02% | 5 |
| Dec 2025 | Trail running shoes | 880 | 0.02% | 5 |
| Jan 2026 | Trail running shoes | 1K | 0.02% | 5 |
| Feb 2026 | Trail running shoes | 880 | 0.02% | 5 |
| Mar 2026 | Trail running shoes | 880 | 0.01% | 5 |
| Apr 2026 | Trail running shoes | 880 | 0.01% | 5 |
| May 2026 | Trail running shoes | 880 | 0.01% | 5 |
| Jun 2026 | Trail running shoes | 880 | 0.02% | 5 |
| Jul 2026 | Trail running shoes | 880 | 0.02% | 5 |
| Aug 2026 | Trail running shoes | 1K | 0.02% | 5 |
| Sep 2026 | Trail running shoes | — | — | — |

## How is Altra measured?

Brandwave collects information about searches that people make online using Altra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “altra nz”

## Which trail running shoes compete with Altra?

- [HOKA](/demand/global-en/brands/hoka): Head-to-head: /demand/global-en/compare/altra-vs-hoka
- [Brooks](/demand/global-en/brands/brooks): Head-to-head: /demand/global-en/compare/altra-vs-brooks
- [Salomon](/demand/global-en/brands/salomon): Head-to-head: /demand/global-en/compare/altra-vs-salomon
- [Inov-8](/demand/global-en/brands/inov-8): Head-to-head: /demand/global-en/compare/altra-vs-inov-8
- [La Sportiva](/demand/global-en/brands/la-sportiva): Head-to-head: /demand/global-en/compare/altra-vs-la-sportiva

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Altra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/altra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/altra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.