---
title: "ALT. Fragrances: search popularity worldwide"
description: "ALT. Fragrances makes fragrances inspired by designer perfumes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/alt-fragrances"
publisher: "Brandwave"
---

# ALT. Fragrances: search popularity worldwide

ALT. Fragrances makes fragrances inspired by designer perfumes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ALT. Fragrances
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among perfume dupe brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Perfume dupe brands | 3 | 6.4% | 74K |

- [Perfume dupe brands](/demand/global-en/categories/perfume-dupe-brands)

## How has branded search demand for ALT. Fragrances changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for ALT. Fragrances worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide increased from 5% to 6.4%.
- Across the 12 months ending September 2026, ALT. Fragrances’ share of searches among perfume dupe brands worldwide peaked at 6.4% in September 2026 and was lowest at 5% in June 2026.
- Across the 12 months ending September 2026, ALT. Fragrances rose from 5th to 3rd among perfume dupe brands worldwide.

## How did search popularity change for perfume dupe brands worldwide in September 2026?

- In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches.
- In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%.
- Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Perfume dupe brands | 60.5K | 5% | 5 |
| Nov 2025 | Perfume dupe brands | 90.5K | 6.1% | 5 |
| Dec 2025 | Perfume dupe brands | 90.5K | 5.3% | 5 |
| Jan 2026 | Perfume dupe brands | 60.5K | 5.3% | 4 |
| Feb 2026 | Perfume dupe brands | 60.5K | 5.4% | 4 |
| Mar 2026 | Perfume dupe brands | 60.5K | 5.2% | 4 |
| Apr 2026 | Perfume dupe brands | 60.5K | 5.3% | 4 |
| May 2026 | Perfume dupe brands | 60.5K | 5.2% | 4 |
| Jun 2026 | Perfume dupe brands | 49.5K | 5% | 5 |
| Jul 2026 | Perfume dupe brands | 49.5K | 5% | 5 |
| Aug 2026 | Perfume dupe brands | 60.5K | 5.2% | 4 |
| Sep 2026 | Perfume dupe brands | 74K | 6.4% | 3 |

## How are ALT. Fragrances’ branded searches counted?

Brandwave collects information about searches that people make online using ALT. Fragrances’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alt fragrances”

## Which perfume dupe brands compete with ALT. Fragrances?

- [Lattafa](/demand/global-en/brands/lattafa): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-lattafa
- [Maison Alhambra](/demand/global-en/brands/maison-alhambra): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-maison-alhambra
- [Oakcha](/demand/global-en/brands/oakcha): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-oakcha
- [Dossier](/demand/global-en/brands/dossier): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-dossier
- [Tru Fragrance](/demand/global-en/brands/tru-fragrance): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-tru-fragrance

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ALT. Fragrances: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/alt-fragrances

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/alt-fragrances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.