---
title: "AlphaTheta: search popularity worldwide"
description: "AlphaTheta makes DJ equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/alphatheta"
publisher: "Brandwave"
---

# AlphaTheta: search popularity worldwide

AlphaTheta makes DJ equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AlphaTheta
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among DJ equipment brands**: 17.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| DJ equipment brands | 2 | 17.8% | 49.5K |

- [DJ equipment brands](/demand/global-en/categories/dj-equipment-brands)

## How has branded search demand for AlphaTheta changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for AlphaTheta worldwide rose from 40.5K to 49.5K.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide increased from 12.6% to 17.8%.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide peaked at 21.8% in July 2026 and was lowest at 10.8% in February 2026.
- Across the 12 months ending September 2026, AlphaTheta rose from 3rd to 2nd among DJ equipment brands worldwide.

## How did search popularity change for DJ equipment brands worldwide in September 2026?

- In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.
- In September 2026, Denon DJ gained estimated Share of Search among DJ equipment brands worldwide, from 10% to 11.9%.
- In September 2026, Reloop lost estimated Share of Search among DJ equipment brands worldwide, from 9.2% to 6.4%.
- In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.
- Estimated monthly branded searches for Rane worldwide rose 88.9% over 12 measured months, from 90 to 170 in September 2026.
- Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJ equipment brands | 40.5K | 12.6% | 3 |
| Nov 2025 | DJ equipment brands | 40.5K | 11.2% | 3 |
| Dec 2025 | DJ equipment brands | 40.5K | 11.4% | 2 |
| Jan 2026 | DJ equipment brands | 90.5K | 17.6% | 2 |
| Feb 2026 | DJ equipment brands | 33.1K | 10.8% | 3 |
| Mar 2026 | DJ equipment brands | 33.1K | 11.9% | 3 |
| Apr 2026 | DJ equipment brands | 40.5K | 14.3% | 3 |
| May 2026 | DJ equipment brands | 40.5K | 12.7% | 3 |
| Jun 2026 | DJ equipment brands | 33.1K | 13.7% | 3 |
| Jul 2026 | DJ equipment brands | 74K | 21.8% | 2 |
| Aug 2026 | DJ equipment brands | 49.5K | 18.2% | 2 |
| Sep 2026 | DJ equipment brands | 49.5K | 17.8% | 2 |

## How is AlphaTheta measured?

Brandwave collects information about searches that people make online using AlphaTheta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alphatheta”

## Which DJ equipment brands compete with AlphaTheta?

- [Native Instruments](/demand/global-en/brands/native-instruments): Head-to-head: /demand/global-en/compare/alphatheta-vs-native-instruments
- [Allen & Heath](/demand/global-en/brands/allen-and-heath): Head-to-head: /demand/global-en/compare/allen-and-heath-vs-alphatheta
- [Denon DJ](/demand/global-en/brands/denon-dj): Head-to-head: /demand/global-en/compare/alphatheta-vs-denon-dj
- [Numark](/demand/global-en/brands/numark): Head-to-head: /demand/global-en/compare/alphatheta-vs-numark
- [Reloop](/demand/global-en/brands/reloop): Head-to-head: /demand/global-en/compare/alphatheta-vs-reloop
- [Rane](/demand/global-en/brands/rane)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AlphaTheta: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/alphatheta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/alphatheta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.