---
title: "Alpen: search popularity worldwide"
description: "Alpen is a muesli brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/alpen"
publisher: "Brandwave"
---

# Alpen: search popularity worldwide

Alpen is a muesli brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Alpen
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among muesli brands**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Muesli brands | 2 | 11.3% | 368K |
| Granola | 1 | 75.6% | 368K |

- [Muesli brands](/demand/global-en/categories/muesli-brands)
- [Granola](/demand/global-en/categories/granola)

## How has branded search demand for Alpen changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Alpen worldwide rose from 201K to 368K.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide increased from 6.5% to 11.3%.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among muesli brands worldwide peaked at 11.3% in August 2026 and was lowest at 4.5% in November 2025.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide increased from 67.8% to 75.6%.
- Across the 11 months ending August 2026, Alpen’s estimated Share of Search among granola worldwide peaked at 75.6% in August 2026 and was lowest at 61.5% in June 2026.

## How did search popularity change for muesli brands worldwide in August 2026?

- In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 7.9% to 11.3%.
- In August 2026, Jordan's lost estimated Share of Search among muesli brands worldwide, from 87.8% to 84.4%.

## How did search popularity change for granola worldwide in August 2026?

- In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 72.2% to 75.6%.
- In August 2026, Lizi's gained estimated Share of Search among granola worldwide, from 6.3% to 7.8%.
- In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.6% to 2.5%.
- In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 17.8% to 12.4%.
- Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2% to 0.9% in August 2026.
- Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.4% to 0.74% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Muesli brands | 201K | 6.5% | 2 |
| Nov 2025 | Muesli brands | 165K | 4.5% | 2 |
| Dec 2025 | Muesli brands | 201K | 4.6% | 2 |
| Jan 2026 | Muesli brands | 246K | 7.9% | 2 |
| Feb 2026 | Muesli brands | 246K | 7.9% | 2 |
| Mar 2026 | Muesli brands | 246K | 6.6% | 2 |
| Apr 2026 | Muesli brands | 165K | 5.4% | 2 |
| May 2026 | Muesli brands | 165K | 5.4% | 2 |
| Jun 2026 | Muesli brands | 165K | 4.5% | 2 |
| Jul 2026 | Muesli brands | 246K | 7.9% | 2 |
| Aug 2026 | Muesli brands | 368K | 11.3% | 2 |
| Sep 2026 | Muesli brands | — | — | — |
| Oct 2025 | Granola | 201K | 67.8% | 1 |
| Nov 2025 | Granola | 165K | 62.4% | 1 |
| Dec 2025 | Granola | 201K | 67.4% | 1 |
| Jan 2026 | Granola | 246K | 67.9% | 1 |
| Feb 2026 | Granola | 246K | 71.6% | 1 |
| Mar 2026 | Granola | 246K | 67% | 1 |
| Apr 2026 | Granola | 165K | 61.8% | 1 |
| May 2026 | Granola | 165K | 62.1% | 1 |
| Jun 2026 | Granola | 165K | 61.5% | 1 |
| Jul 2026 | Granola | 246K | 72.2% | 1 |
| Aug 2026 | Granola | 368K | 75.6% | 1 |
| Sep 2026 | Granola | — | — | — |

## How is Alpen measured?

Brandwave collects information about searches that people make online using Alpen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “alpen”

## Which muesli brands compete with Alpen?

- [Jordan's](/demand/global-en/brands/jordan-s): Head-to-head: /demand/global-en/compare/alpen-vs-jordan-s
- [Hubbard's](/demand/global-en/brands/hubbards): Head-to-head: /demand/global-en/compare/alpen-vs-hubbards
- [Nature Valley](/demand/global-en/brands/nature-valley): Head-to-head: /demand/global-en/compare/alpen-vs-nature-valley
- [Brookfarm](/demand/global-en/brands/brookfarm): Head-to-head: /demand/global-en/compare/alpen-vs-brookfarm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Alpen: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/alpen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/alpen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.